Atlanta, GA (PressExposure) April 21, 2010 -- The forecast for Mother's Day looks expensive. A recent survey released Tuesday by the National Retail Federation found that consumers are going to spend approximately 2.4% more than they did last year. Total spending is anticipated to be around $14.6 billion dollars.
This year, Mother's Day is May 9th.
Two-thirds of children will buy flowers, and half of those will also take mom to a meal out. Jewelers can also expect heavier traffic this year as a little over a quarter of Mother's Day shoppers plan on purchasing a unique necklace or fancy earrings. Other gifts include clothing or clothing accessories, gift certificates, services, small electronics, candies and greeting cards.
Boutiques, jewelers and florists will get the most traffic but the department stores and discount stores will also see some of the Mother's Day purchases.
American's are predominately buying for their own mothers, wives, aunts, grandmothers, daughters.
Men buy much more than most women on Mother's Day, averaging spending of $154.74, compared to women who will only spend $100.46. Adults 25 to 34 years old will spend the most with the average person expected to spend $156.84; young adults will spend only slightly less at an average of $155.52 per person.