San Francisco, California (PressExposure) August 20, 2012 -- MSR Communications® ( http://www.msrcommunications.com ), a public relations and social marketing firm that specializes in providing communications management services to technology, B2B and consumer lifestyle companies, has been honored with "Small Agency of the Year" by the 2012 Bulldog Reporter Stars of PR Awards. The firm received this esteemed honor for its excellence in creating and conducting innovative and impactful media relations and social media campaigns for its clients, and in particular, its exceptional work for Dictionary.com and AVG Technologies.
"There is no higher honor than to be named one of the Best Small Agencies of the Year by an organization as coveted as the Bulldog Reporter," said Mary Shank Rockman, Principal and CEO of MSR Communications. "This award demonstrates MSR's unparalleled creativity and flawless execution of campaigns conducted on behalf of our clients that place them at forefront of global discussions and top-of-mind relative to the most pressing consumer lifestyle and business concerns."
Winners of the 2012 Bulldog Stars of PR Awards were chosen from hundreds of entries that represent the very best strategic and tactical prowess of PR agencies and corporate communications. Campaigns were judged by a team of working journalists, who assessed entrants based on their ability to achieve extraordinary visibility and influence opinion, as well as the teams' industry leadership, creativity, command of media and technology, and tenacity.
The Bulldog Stars of PR Awards recognized MSR's media relations campaign for Dictionary.com as the firm helped establish the company as a premier destination for personalized learning that supports and enhances all aspects of education. The goal was to first elevate the brand as a thought leader in mobile and education technology, and then further position it as a comprehensive learning platform. By effectively demonstrating Dictionary.com as an integrated resource across all platforms, MSR has showcased how the company's solution easily and effectively provides access to all aspects of learning and is unique amongst all other offerings.
Bulldog also recognized the ongoing social media campaign that MSR continues to conduct on behalf of AVG Technologies which has triggered thousands of new global conversations around technology's role in the development of children's lives. MSR facilitated conversations with bloggers, parents and educators to encourage their thoughts on effective strategies to monitor youth activity and teach them how to express themselves safely and thoughtfully online. Among the most impactful discussions was the fiery debate sparked across the web that incited parents and teens to weigh in about whether parents should or should not be secretly checking up on their kids on Facebook.