Wilbraham, Ma (PressExposure) October 08, 2009 -- Last year was a very special year, not only for Muscle BeachÂ®, but for the entire fitness industry. That's because the legendary brand celebrated its 75th anniversary, reaching a milestone that no other fitness club chain has ever achieved. The prestigious brand is now available worldwide, to both existing fitness clubs and up-starts, at musclebeachbrand.com.
Muscle BeachÂ®, the flagship brand of Multinational BrandsÂ®, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It's where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its legendary reputation is based on a rich history and tradition that has earned it recognition, respect, and prestige.
The brand was founded by Danny Tschirret, a 40 year fitness industry veteran, who along with an MBA, brings to his company years of club ownership experience. He's also the person credited with breaking down the walls that kept many athletes from incorporating strength training principles into sports such as tennis, skiing, cycling, swimming, and others. In 1969, as an accomplished golfer, he became the first athlete in history to research, experiment with, and introduce strength training into an individually played sport, opening the conditioning door for Tiger Woods and others. Tschirret not only added an incredible amount of distance to his game, but discovered his true passion and eventual livelihood, fitness.
According to Tschirret, "As a company, Muscle BeachÂ® is leading fitness into the future by going back to its past." He adds, "As a brand, we bring a long legacy, deep lineage, storied history, and unprecedented recognition to an industry riddled with gimmicks and fads."
Muscle BeachÂ® is not just another insignificant, fitness club chain. Tschirret boasts, "Over the years we have been bestowed many accolades, which give club owners an almost unfair, competitive advantage." Among these are: legendary name, historical significance, tradition, status, prestige, reputation, respect, and recognition.
Built around the principle of diversification, Muscle BeachÂ® gives club owners the flexibility to easily adapt to a volatile marketplace. Rather than focusing on just one segment of the market, i.e. a gym, the brand's unique business model penetrates the market with a wide variety of options that also includes: fitness centers, card key clubs, athletic clubs, personal training studios, women's clubs, and a host of other formats.
Muscle BeachÂ®'s unique business model is based on a dealership, rather than a franchise. In Tschirret's opinion, "A franchise is the most expensive way to start and run a fitness business. He goes on to say, "Because a dealership eliminates or greatly reduces many of the traditional fees, it's unquestionably the least expensive way to break into the business."
Tschirret claims, "For any club looking to instantly go from ordinary to legendary, we are the answer. We're certainly time-tested, and I know of no other fitness institution with more proven longevity. Given our popularity and legendary reputation, we're destined to become the most globally dominant fitness club chain of all time."
For club owners in need of instant improvement, Tschirret insists he can help them become more financially successful. "Just by switching to the one name more associated with fitness than any other, a club's bottom line is bound to improve."
According to Tschirret, the conversion process is simple, easy, and very affordable. While most franchises dictate a complete makeover, Muscle BeachÂ® doesn't require that a club be totally remodeled or refitted with new or corporate-colored equipment, a policy that can save tens, even hundreds of thousands of dollars. He adds, "We don't have any special requirements; only a willingness to pay tribute to the men and women who pioneered the fitness movement; whose efforts laid the foundation for the modern day fitness club."
The company's fitness clubs, set in a tasteful environment, are designed with motivation and inspiration in mind. Tschirret goes on to say that unlike some franchises that implement cartoonish dÃ©cor or foolish themes, "Our clubs are designed with inspiring murals of legendary Muscle BeachÂ® that take our members back in time, back to The Place Where It All Beganâ¢, back to Muscle BeachÂ®, The Birthplace Of FitnessÂ®."
To open a brand new Muscle BeachÂ® fitness club or convert an existing one into The World's Most Beloved Fitness Venueâ¢, call 413-242-1111 or visit musclebeachbrand.com.