Wilbraham, MA (PressExposure) October 12, 2009 -- Muscle BeachÂ®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to begin bundling their fitness services into an easy and affordable package for fitness clubs.
Muscle BeachÂ®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has announced plans to begin bundling their fitness services into an easy and affordable package for fitness clubs. Until now, a club has never been able to get branding, personal training, and group exercise all from the same source. Recognized as The Birthplace of FitnessÂ®, the brand is the flagship of Multinational Brands, Inc., located in Wilbraham, Massachusetts.
Founder and Chairman, Daniel Tschirret, cites the communications industry, where the practice has become prevalent, saying, âYou can get cable, phone, and internet service all from one company, for one low price. Now for the first time in our industry, youâll be able to get the big three: branding, personal training, and group exercise, all from the industry leader, Muscle BeachÂ®.â
Muscle BeachÂ® franchises its prestigious brand to fitness clubs around the world. With the recent launch of its personal training and group exercise divisions, clubs will now be able to get all three services from one source. For those not able to get to the gym, the company plans to release its proprietary exercise programs on DVD and through infomercials.
According to Tschirret, his company is the first to offer this type of program. âOver the course of my 40 years in the business, I donât think itâs even been done before. The reason being; most fitness club chains choose a name that contains the term âfitnessâ or âgym,â which limits the ability of their brand to diversify into other aspects of the industry.â
With the kind of strain that the economy has been under, club owners are looking for flexible solutions to stay ahead of the game. Tschirret says, âTheyâre turning to us in record numbers because they can now get everything that they need from one source, for one low price.â
To go along with a fitness club, entrepreneurs have the ability to add other Muscle BeachÂ® branded businesses, like a tanning salon or sports nutrition store, so their growth and potential will never be limited.
The companyâs numerous divisions are planning further expansion across North America, South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. They are presently interviewing single-unit and multi-unit operators, as well as area and master developers in all of these regions. Qualified individuals or investment groups should contact corporate headquarters at 413-242-1111 or through musclebeachbrand.com.