Los Angeles, California (PressExposure) April 08, 2009 -- Mutiny Pictures (www.MutinyPictures.net), a Los Angeles-based film company specializing in online branded entertainment and webisode production, has announced a partnership with Project Runway alum Vincent Libretti. The partnership places Libretti front and center giving him creative input and freedom on the content while Mutiny Pictures focuses on production and sponsorship opportunities with major brands.
"This project (working title "Project Vincent") represents the perfect branded entertainment opportunity in a credible, new media style" remarked Michael Pierce, CEO & Founder of Mutiny Pictures. "Fashionistas and fans across the globe know the Vincent Libretti name, but not necessarily the full scope of his personality, passion points and ultimately what drives him. Project Vincent will showcase a variety of people and will include names and faces that everyone knows as well as everyday people."
Added Libretti: "The beauty of working with non-traditional mediums such as the internet is that it provides a more natural and less-contrived environment for branded entertainment. Audiences are going to see me, passionate and raw, without creative restrictions and connecting in a way that traditional broadcast TV doesn't allow. I am looking forward to working with companies that share my passion for fashion and overall vision for the project."
"Besides letting 'Vincent be Vincent' on the show, our distribution channels give brands the ability to place their product within Project Vincent as well as have ads exhibited in a traditional spot format that millions of people can view online," note Pierce. Unlike a TIVO system, the spots can't be skipped, which gives sponsors flexibility in how they want their product featured. Project Vincent is going to capitalize on the reach of the internet as a true advertising channel."
The webisode series is set to begin filming early Summer 2009 with a Fall 2009 release date.
*Interviews with Vincent Libretti and Michael Pierce, Mutiny Pictures, available upon request.
About Mutiny Pictures
Mutiny Pictures (www.MutinyPictures.net) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Clients include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group. Giant Steps, the company's strategic partner visual effects arm, specializes in 2D & 3D work has served clients including T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.
About Vincent Libretti
Exceptionally credited from his recent stint on Bravo's hit series Project Runway, Vincent Libretti is a designer set apart by charisma, apparent in each one of his innovative designs. Prior to Project Runway, Libretti worked with fashion icons such as Halston and Tracy Mills. Libretti has also been featured on the Oprah Winfrey show, Good Morning America, VH1, MSN & EW and is featured in the upcoming Sasha Baron Cohen film "Bruno".