Delhi, India (PressExposure) April 10, 2009 -- MyTradeBook.com today announced the launch of a free web based B2B marketplace tool that allows businesses to build networks, engage in interest groups, advertise products and services to buy and sell, recruit human resources and partner with organizations related to their business ecosystem. The tool will be initially launched in India and United Kingdom followed by other English speaking countries and major world economies.
Given the current economic scenario, this tool which is targeted at the SME (small and medium enterprises) segment offers Indian businesses a free online platform that helps create new markets and reach out to potential global customers.
Announcing the launch of the MyTradeBook.com, Mr. Richard Tunstall, Managing Director, MyTradeBook.com said, "There are many small & medium businesses that have products & services with global appeal, but are constrained with limited marketing budgets, which become even more pronounced in the current economic scenario. MyTradeBook.com is designed to cut through the clutter of the existing B2B marketplaces by offering users effective ways to reach out, collaborate and showcase their products and services in a much more targeted fashion. What's more important is that they can do it for free."
Amalgamating the concepts of business networking and B2B marketplace, this unique tool allows users to join as well as create Interest Groups. This facilitates collaboration and discussion between users on their areas of interest opening up avenues for generation of new ideas and business leads.
Users can also advertise their products and services for free in the Trade Pages of the tool. These posted adverts, as well as being viewed by all site visitors, can also be linked to and displayed in various Interest Groups based on product categories, offering users an opportunity to target their adverts to the most relevant people.
Apart from offering users, the ability to search Trade Page adverts, crucially MyTradeBook.com, also allows users to share Trade Page posts with other social networking sites and via email, creating viral marketing opportunities.