Seattle, WA (PressExposure) July 12, 2013 -- My First Sunglasses Company launches a boutique not just selling sunglasses for kids but a new way to do business in the online e-commerce boutique marketplace.
This unique company brings a new strategy to the e-commerce marketplace by replacing any product purchased at their e-commerce store for free for one year if the product is lost or broken. For My First Sunglasses Company the biggest worry of their customer, typically parents, is how long the product will last in the hands of a three or four year old. "We eliminate our customer's biggest purchasing hesitation by focusing on our real product which is selling peace of mind" Meyer says of his smalls business.
For online boutiques focusing on the specific needs of their customer is going to be the trend and competitive edge. Just like the big box stores, large online retailers might have the best prices but they do so through volume sales. "Individual customers aren't as important to them whereas the online boutique has to cherish each individual customer to stay in business" Meyer says. Being responsive to the unique qualities of their customers for their niche market is the competitive advantage of a boutique be it online or offline.
"We are parents and we get it. We know that kids have a special ability to break just about anything and this makes parents apprehensive about buying our product online" co-founder Tobin Meyer says explaining their unique return policy. "We aren't just selling sunglasses we are really selling a long term relationship and peace of mind with each of our customers."
The My First Sunglasses Company sells hundreds of varieties of sunglasses for kids, sunglasses for toddlers, and even sunglasses for babies. Their entire product line is quality tested by this small family run company and enlists the help of Meyer's son and daughter who give a quick thumbs up or down to dad for style, comfort and fit. "My daughter loves it. She has a pair of sunglasses to go with each outfit" Meyer says.
The online boutique market is really the dominant player in tipping sales from traditional bricks and mortar stores. In order to compete with the online giants like Amazon these boutiques can set themselves apart by offering an intimate relationship with their customer just as you would expect with a traditional bricks and mortar boutique. The My First Sunglasses Company is setting the trend that many more online boutiques are sure to follow.