Milford, DE (PressExposure) February 14, 2012 -- Your jewelry store will thrive or starve depending on a single, simple factor- the effectiveness of your location's design. The right retail jewelry store design will make your products irresistible. The wrong design will drive your potential clients away, never to return. N.W. Lober provides the experience necessary to both turn around flagging jewelry stores and to improve conversion rates for presently successful retail locations.
Why does retail design matter more for jewelry stores than for stores selling other goods? Retail jewelry store designer N.W. Lober argues it's due to the unique quality of jewelry to sparkle. With the right lighting and fixtures a piece of jewelry will showcase its inner fire, catching the eyes and imaginations of all who examine it. Yet, with the wrong lighting and fixtures even the most majestic precious stone will appear flat and unremarkable.
Retail jewelry store design also matters due to the high price of the goods on display. Arranging your jewelry in the right order, creating a flow taking into account pricing considerations and comparative assessments, is crucial for relieving your clients of any lingering inhibitions they may feel surrounding their investment in a high-end piece of jewelry, argues N.W. Lober.
According to N.W. Lober the difference between a location laid out by a professional retail jewelry store designer and an amateur is immediately apparent. N.W Lober believes this difference is the result of a combination of intuition developed through total immersion in the field, as well as insights reached through careful tracking and testing of those intuition-developed assumptions. Jewelry store owners are often too close to their product and their company to adopt the necessary perspective for proper retail arrangement.
N.W. Lober can be reached through their website or by email [http://www.nwlober.com/contact.html] for consultations and assignments.