NN4M Receives Industry Recognition For Debenhams iPhone App At The Bt Retail Week Technology Awards

Glasgow, United Kingdom (PressExposure) August 03, 2011 -- Developed by digital retail specialists NN4M, the fully transactional Debenhams iPhone app was named Mobile Solution of the Year at the recent BT Retail Week Technology Awards 2011.

At the awards ceremony held in London on June 14, over 600 of the UK's top retailers and retail technology providers gathered to celebrate the retail successes and best of breed retail technology solutions of the last twelve months. Judged by a panel of industry experts, the awards recognised the UK retail industry leaders which have demonstrated both creativity and technical innovation in their bid to enhance both service offering and shopping experience.

Director of Sales and Business Development at NN4M [http://www.noneed4mirrors.com/mainsite/home.html] Lorraine Howard, is delighted at the recent success of the Debenhams iPhone app.

"Debenhams' iPhone app being named Mobile Solution of the Year is absolutely fantastic news as the competition in the category was of such a high standard. We work tirelessly with the team at Debenhams to develop an app which consistently delivers according to each of their specifications. We're very proud of the app - it has been so successful with regard to downloads, consumer activity and the number of transactions it has processed since its launch last year. By all accounts, Debenhams' customers are really enjoying the shopping experience it offers and we're thrilled that it has gained both consumer and now industry recognition as a leading example of mobile retail solutions.

We have thoroughly enjoyed the challenge set by Debenhams which has pushed our talented team to produce something which we believe is an exceptional product. We're dedicated to maintaining this success and are encouraged by the news of the Debenhams iPhone app being named Mobile Solution of the Year," Howard continued.

Winning this award has strengthened the position of the Debenhams fully transactional iPhone app at the top of the m-commerce charts. Launched in October 2010, the Debenhams iPhone app accounted for sales of nearly £1million for the High Street retailer within 5 months of its launch.

The highly respected judging panel acknowledged the seamless blend of technical innovation and a rich, immersive shopping experience which the app offers its users. Particular features include the 'My Debenhams' personalisation options, social media integration and a barcode scanner which acts as a virtual in store assistant to view further product details and reviews, to buy items from the phone or to save items to a wish or gift lists.

The Debenhams iPhone app win at the recent Retail Week Technology Awards marks the second win for a fully transactional retail app developed by NN4M in as many years. Retailer Oasis' mobile commerce offering the iPhone app developed by NN4M, was named Technology Initiative of the year 2010 at the Oracle Retail Week Awards. Receiving such multiple awards affirms m-commerce expert, NN4M's position at the forefront of the digital retail industry. Drawing upon the team's technical expertise and high level retail experience, the results focused team delivers consistently exceptional mobile commerce and retail solutions for some of the world's largest retailers.

About Revolver PR

NN4M exists at the leading edge of multi-channel retailing, bridging the gap between technical innovation and existing commerce systems. The award winning company works with a raft of industry leaders including Debenhams, River Island, and Karen Millen to create compelling, intuitive realisations of the retail experience across a multitude of digital platforms.


NN4M is the market leader in providing fully integrated, transactional retail apps and mobile solutions.


Unremittingly results focused, the company acts as an expert partner helping major brands forge an innovative and measurable approach to online consumer sales that goes beyond the boundaries of traditional E-commerce operations.

Press Release Source: http://PressExposure.com/PR/Revolver_PR.html

Press Release Submitted On: August 03, 2011 at 4:45 am
This article has been viewed 28783 time(s).