Atlanta, GA (PressExposure) July 29, 2010 -- NYLO Hotels (http://www.nylohotels.com) announced this month its Texas properties – NYLO Dallas/Las Colinas and NYLO Plano at Legacy – have entered into a strategic agreement with CARINO Hotels and Resorts Worldwide, a full-service sales and customer information company that assists independent luxury and distinctive hotels with the global sales process.

“With its dramatic design, original local art and music, and creative cuisine, NYLO exemplifies the best of the boutique lifestyle hotel,” says Joseph Carino, Jr., president and CEO, CARINO Hotels and Resorts Worldwide. “We’re delighted to welcome members of this exciting new brand to our portfolio.”

CARINO represents an elite network of more than 60 independent, four- and five-star hotels in premier destinations around the globe. Member properties are located in 11 countries throughout the Americas, Europe and the Middle East. These lodgings are recipients of such top honors as Travel + Leisure's World's Best Hotels List, Condé Nast Traveler's Gold List, Smart Meetings Platinum Choice Award and Wine Spectator's Award of Excellence.

“We’re proud to be part of this premier hotel group,” says Patrick O’Neil, executive vice president of operations, NYLO Hotels, and general manager of NYLO Dallas/Las Colinas. “Joining CARINO presents a tremendous opportunity to maximize our exposure with leading corporations and business and leisure travelers around the world.”

CARINO is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for independent luxury and distinctive hotels and resorts worldwide. Among the CARINO suite of services, NYLO’s Texas hotels will enjoy:

• Global distribution – Assistance selling inventory through the organization’s robust distribution channels.

• SalesConnect 2.0™ – Use of CARINO's proprietary database of real-time and historical, corporate, leisure and group account information.

• Facilitation with RFPs – Using the latest technology, the company streamlines the bidding process. As a luxury hotel group, CARINO has longstanding relationships with medium-size and Fortune 500 companies, opening doors in the selection process for member hotels.

• Branding and Referrals – Inclusion in the CARINO directory placed in all member lodgings and use of the organization’s logo – a stamp of hospitality excellence – on NYLO’s website and collateral material.

• Representation by CARINO on travel agency road shows and at major industry tradeshows.

• Sales and marketing support, including segmented programs, such as online advertising or promotions, and fully integrated marketing campaigns. CAMS (CARINO Advertising & Marketing Solutions) offer an online, one-stop platform to CARINO members, providing seven distinct market segments to promote their hotel.

Affordable Boutique Hotels With innovative design and an ultramodern vibe, NYLO is a new breed of boutique hotel for business and leisure travelers. The brand’s Texas properties are located in the award-wining communities of Plano and Las Colinas, close to downtown Dallas and DFW airports and minutes from the area’s businesses, upscale shopping, dining and entertainment.

These hip urban loft hotels feature guestrooms and suites with soaring ceilings, exposed brick walls, polished concrete floors and windows that take up almost an entire wall. Artwork by local artists, custom-made furnishings and PURE Allergy Friendly Rooms™ add comfort and character.

Mixing high style and high energy, The Loft is the heartbeat of each hotel. Equal parts art, music, nightlife and cuisine, The Loft is one of North Dallas’ top restaurants and bars. Texas-inspired flourishes – pink cowhide scatter rugs and chandeliers shaped like antlers and longhorns – add to the hotels’ singular charm. The Loft offers three meals daily and lively bar with avant-garde seating, including hanging pod chairs and plush banquettes. The vibe is friendly and fun, thanks in part to the live music and deejay entertainment, creative events, happy hour specials, and innovative Texas cuisine with an urban twist. In each hotel, The Loft opens onto a huge courtyard with fire pit, swimming pool and expansive patios for parties, receptions and corporate events.

NYLO presents a large dose of luxury unique in its price range. There are state-of-the-art venues for meetings, weddings and events; a team of planning pros; onsite catering, full-service restaurant/bar; library; game room with Wii Nintendo and custom pool table; fully equipped business center; and 24-hour high-tech gym. Other high-end comforts include the custom NYLO NYTE bed by Simmons Bedding Company and free Wi-Fi. Also complimentary: bottled water, shuttle service to nearby businesses and attractions, and local and domestic long distance calls.

The eco-chic hotels run on renewable energy. To further reduce their carbon footprint, they use green cleaning products and low-wattage light bulbs, offer facility-wide recycling and towel and linen reuse programs, and favor products made from recycled materials.

About NYLO Hotels Atlanta-based NYLO Hotels presents a new class of hotels that combines the dynamic qualities of urban residential loft-style living with the best-of-the-industry features of leading hotel brands. NYLO features bright, spacious loft accommodations; state-of-the-art business center; high-tech gym; and stylish, 24-hour, healthy-alternative restaurant and bar. The brand caters to travelers seeking an energized alternative to the bland, one-size-fits-all experience typically found in mid-priced lodgings. For more information, visit online http://www.nylohotels.com.

About CARINO Hotels and Resorts Worldwide CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York, London, Chicago and San Francisco, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company, dedicated to assisting luxury hotels with the global sales process. For more information on CARINO Hotels and Resorts Worldwide, please visit the website at http://www.carinohotels.com or call (212) 808-6590.

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Media Contact: Ypartnership Public Relations, Sharlet Brennan, 407-838-1707, sharlet.brennan@ypartnership.com

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