England, United Kingdom (PressExposure) March 30, 2009 -- In the grip of an economic recession, staying in has become the new going out. Online wine retailer Naked Wines, is offering customers advice on how to buy wine which will help save, not spend their pennies.
As figures reveal, 11% of our grocery bills are now spent on alcohol â and it is evident that even when times get tough, no one wants to give up their favourite glass of wine or pint of beer. But in the name of being price conscious, how can customers be sure that the wine, beer or spirits they do buy represent good value?
Naked Wines Founder Rowan Gormley said: âAll too often we see customers making the wrong decisions when they buy wine. Too many people become victims of supermarket marketing tricks, like the âwas Â£7.99, now Â£3.99â special offers or the '3 for Â£10' bargains - which look too good to be true, and generally are.â
âWhen you buy wine deals like this, funded by big winemakers, you are allowing your choices to be determined by the size of their marketing budgets and not your taste buds. In order to buy wine that will really hit the right spot â for both wallets and taste buds - consumers need to look at smaller producers.â
âAt Naked Wines, our objective is to help our customers drink better but spend less, championing small independent producers, who are passionate about making great wine â and not so passionate about being salesmen.â
âOur suppliers produce really great wines but donât have the financial muscle to get on to the supermarket shelves. We aim to cut out the only cost our customers can't taste, the marketing, so they can spend more on the stuff they can taste, the wine â so more wine for their money!â
Naked Wines also offers fantastic advice and guidance on what wines customers may and may not like, plus direct access to the wine producers themselves. Customer service also includes next day delivery and a full refund if customers are not completely satisfied with their order.
To discover more about Naked Wines visit www.nakedwines.com