England, United Kingdom (PressExposure) March 30, 2009 -- Recently launched online wine retailer, Naked Wines,is offering customers the chance to sponsor a winemaker by becoming their Naked Wine Angel.
The intriguing proposition, an original alternative to the standard Wine Club model, has attracted more than 3000 customers to date.
âWhilst some customers might appreciate four cases of wine turning up on their door-step throughout the year, we wanted to offer our customers something a bit different,â explained a Naked Wines employee.
âNaked Wines places a heavy emphasis on the face behind the wine. For every wine that we stock, the customer can find out exactly where that wine came from, and more importantly, who put the hard graft into making it!â
âIf the customer likes a particular winemakers' story, then they can then chose to sponsor that winemaker â a mutually beneficial set-up which secures guaranteed sales for that winemaker, and guaranteed discounts (as well as FREE wine) for the customer.â
Customers currently have a choice of six different winemakers they can chose to support, most of which are previously unknown to the UK market.
âWe're really pleased with how customers are responding to our Angel proposition â and our Angel winemakers have been bowled over by the number of customers getting involved.â
Naked Wines is currently the only UK wine retailer to offer customers the chance to support individual winemakers, a scheme which requires a much lower monthly commitment than other Wine Clubs on offer. The total yearly cost of being a Naked Wine Angel amounts to Â£60 â under a quarter of the cost of joining either the Laithwaites 4 Seasons Club or the Virgin Wines Discovery Club. Plus with next day delivery at Â£4.99, Naked Wines wins the stakes in this department too, with the others charging Â£6.99 for delivery within 7 days.
To find out about how to become a Naked Wine Angel, and to claim a free case of wine, visit www.nakedwines.com/angelinfo (or call them on 01603 281 800).