Woodland Hills, CA (PressExposure) August 17, 2011 -- Already a trendsetter in gold and other precious metals markets, National Gold Group has just launched a new website (http://www.NationalGoldGroup.com) that takes clients well beyond the one-dimensional sales pitches of many other corporate websites online today. Instead of merely informing visitors about the company's offerings, National Gold Group's new website offers a broad array of information and tools that investors in gold and silver can use to keep themselves aware of what's going on in the precious metals industry, regardless of whether they're currently NGG clients or not.
"We examined how people behave on the web," said COO Trevor Gerszt, "and what we started to realize was that the websites that a lot of people get in front of are the ones that offer greater functionality along with relevant, valuable information. For example, if I want a stock price, I'm going to check Google Finance, not Merrill Lynch. Even though they both might have the information I need, Google has better tools, so I'll go there."
With that information in hand, rethinking National Gold Group's website made perfect sense. The research told them they could garner more interest in their company as a whole if they gave people more of a reason to visit their website than just to acquire physical gold and silver. Aside from the typical information about precious metals, NGG's new website now features an industry news section, commentary and analysis on the precious metals market from their team of columnists, and a ticker with precious metals' spot prices and other relevant market indices, all of which can be accessed for free.
"We're not the only ones doing this kind of thing, but as far as we're aware we're the only company that truly encourages the general public to take advantage of the tools on our website, client or not," Gerszt said, "We've been getting positive feedback so far, but we pride ourselves on giving Americans all the information they need to make informed decisions."
National Gold Group is a full service financial firm specializing in gold and silver as investment vehicles. The company is recognized as one of the top firms in its industry. Its new website is online at NationalGoldGroup.com.