Atlanta, Georgia (PressExposure) June 18, 2013 -- "A Toast to Celebrate Prevention," will allow the National Meningitis Association (NMA) to advance its mission of educating others about meningococcal disease and its prevention.
Paraiso Vineyards is generously donating $3 for every bottle of 2010 Pinot Noir sold through its website to NMA.
Meningococcal disease or bacterial meningitis can have devastating effects on families, making prevention through vaccination critical.
The National Meningitis Association (NMA) and Paraiso Vineyards of Monterey County, California, launched a campaign called "A Toast to Celebrate Prevention." Paraiso, an award-winning vintner, will donate $3 for every bottle of 2010 Pinot Noir sold through its website (http://www.paraisovineyards.com) when purchasers use the code NMA2013. As an added benefit, the vineyard is discounting every bottle sold through this campaign by 26 percent.
"We're thrilled to be working with Paraiso Vineyards," said Lynn Bozof, president of NMA. "Their generosity will allow us to advance our mission by strengthening our education and awareness programs."
NMA is a nonprofit 501(c)(3) organization founded by parents whose children have died or live with permanent disabilities from meningococcal disease. One of NMA's key programs is a campaign called Moms on Meningitis (M.O.M.s). Through this program, M.O.M.s have the opportunity to share their stories and raise awareness of the availability of vaccines to protect against meningococcal disease.
Meningococcal disease strikes about 1,500 Americans each year, leading to death in approximately 11 percent of cases. Among those who survive, up to 20 percent suffer permanent disability such as brain damage, hearing loss, or limb amputations. Adolescents and young adults are at increased risk of contracting meningococcal disease, and they are also more likely to die from it.
Although rare, meningococcal disease moves rapidly and can lead to death or serious complications. It is also very difficult to identify, which makes vaccination important. The U.S. Centers for Disease Control and Prevention (CDC) recommends routine vaccination for all adolescents at age 11-12 with a booster dose at age 16.
"Paraiso Vineyards recognizes the terrible impact meningococcal disease can have on families," noted Jim White, spokesperson for Paraiso. "This campaign is our way of protecting the future by working with NMA to raise funds and awareness."
Paraiso Vineyards is owned and operated by the Smith family, one of the pioneering families of the wine and grape growing industry of the Santa Lucia Highlands, in Monterey County, California. They have built Paraiso Vineyards into one of the world's perennial wine brands since its inception, in 1973.