Mumbai, India (PressExposure) May 13, 2009 -- Creative Merchants, one of the world's leading digital marketing services group, is launching an online training program on digital marketing in India this year through its institute IICM. The program, IICM Certificate in Digital Marketing, is geared to help marketing students and brand marketers in India to gain professional digital marketing skills. The course is designed, managed and run by International Institute of Creative Marketing (IICM).
Creative Merchants has a long track record of leadership in the digital space in India and around the world, and its work of digital solutions is lauded by a wide range of clients.
International Institute of Creative Marketing (IICM), located in Mumbai, is one of India's most recognized and is the fastest-growing marketing institute. Its Institute is noted for producing many of the leading professionals in the Indian online marketing industry.
The combination Creative Merchants years of broad practical experience in digital marketing and the International Institute of Creative Marketing (IICM)'s research on the impact of new media technology on market and marketing communications make IICM Certificate in Digital Marketing a unique and invaluable experience for students and executives of any industry seeking to build their understanding and capabilities in digital marketing.
The IICM Certificate in Digital Marketing program is appropriate for anyone aiming to learn about digital marketing in India to improve their contribution to either a marketer or agency organization. The program is divided into three modules: an introduction to the Internet, including an overview of India's new media history; in-depth training on digital marketing tactics; and finally a perspective on the way the Internet and digital marketing are changing the business and communications industry.
Classes will be taught by senior digital professionals with practical in-depth experience from Creative Merchants as well as professors and scholars from IICM, and top-level executives from marketers. Participants will receive a IICM Certificate in Digital Marketing from International Institute of Creative Marketing (IICM) upon successful completion of the program.
"As the online audience grows and digital becomes an increasingly larger part of marketing plans, it is essential for clients and agencies in India to become fluent in new media," commented Amit Gupta, Training Director, IICM and President, Creative Merchants. "The dramatic growth of direct marketing and e-commerce in India and Asia has created an unparalleled skills gap. No one is better placed than the IICM to meet the direct marketing training requirements in these markets, making this a really exciting time for us." "He added.
Professor Nijay Kumar Gupta who holds over 25 years of experience in International Trade, Banking & Marketing, commented, "New media is becoming the key communication tool for Indian consumers; they use it to exchange their viewpoints on issues, brands and products. We believe the Indian digital marketing industry will greatly benefit through this training program."
"All MBA and BBA students and brands should look to digital marketing as essential to their success today and in the future," said Rachna Gupta, Vice President, Creative Merchants. "This program is a unique opportunity for marketing communications executives to benefit from Creative Merchant's extensive experience in digital marketing and International Institute of Creative Marketing (IICM)âs expertise in the impact of new media technology on marketing communications," She added.
The International Institute of Creative Marketing is recognized as the fastest-growing marketing institute in India and founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing. It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.
The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice.
For further information on IICM and its activities, please visit http://www.iicm.in