Natural Selection: House of Fraser Unveils a New Menswear Trend

London, England United Kingdom (PressExposure) June 14, 2011 -- Summer calls for breezy, clean-cut pieces in lightweight fabrics, and the latest House of Fraser mens fashion story is destined to please the dapper gentleman.

Natural Selection invites the style-savvy to discover a selection of men's clothing that's inspired by the modern day traveller; utility-esque details blend with sandy neutrals and rich desert tans to create versatile day-to-day options that are ideal for the warmer months.

The Spring/Summer 2011 catwalks were awash with military-style pockets and lightweight fabrics with menswear collections exuding a look that was effortlessly 'summer'. The key to achieving the look is to wear an array of textures; canvas accessories and sophisticated cottons or linens provide a contemporary combination of fabrics and a luxurious take on warm-weather dressing.

House of Fraser's signature brands offer a host of summer wardrobe solutions that epitomise this seasonal trend. Lightweight linen shirts in crisp white appear alongside classic chinos in delectable caramel, whilst sumptuously soft jersey T-shirts are updated with an on-trend colour palette sandy neutrals and warm beige.

For label lovers, a host of renowned designer clothing names have also interpreted this look in their collections. J. Lindeberg's relaxed tan chinos are stripped of detail making them the ultimate versatile trouser; Carhartt, Diesel and Paul Smith have infused an array of utility details into men's trousers, House of Fraser designer shoes and tops for a slightly tougher twist on these classic styles.

Natural Selection is a versatile trend story that can be worn dressed up or down, from am to pm; and is the perfect staple for your summer holiday wardrobe.

House of Fraser has 61 stores in the United Kingdom and Ireland, offering luxurious items and a premium shopping experience. From the latest mens designer clothes, women's fashion and children's clothing to beauty essentials and must-have home accessories, House of Fraser continues to expand its much-loved collections, both online at and in stores across the country.

About Aaron Foster

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivaled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

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Press Release Submitted On: June 14, 2011 at 1:23 am
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