Oxford, (PressExposure) June 06, 2009 -- Internet marketing in general has traditionally been inaccessible for small and medium business, with most firms focusing on the big spenders in paid search marketing and internet marketing. An Oxfordshire firm, Fuzz One, recently launched their service aimed at helping small and medium businesses succeed on the internet.
Fuzz One, a new online marketing agency created to fulfill the needs of small and medium businesses, was recently launched. Fuzz One offers small and medium businesses transparent and affordable pricing, and a flexible needs-based structure in their SEO and SEM activities. The worth of every endeavour is assessed and re-assessed on an ROI basis. Fuzz One"s services include advice and consultancy on:
* Search Engine Optimisation, both organic and locally focused * Paid search marketing across major platforms * Search Engine Friendly web design and development * Link building * Social media marketing consulting * Online publishing consulting
Fuzz One"s local search services will be one of the most important factors for Fuzz One clients, according to Kunle Campbell, the company"s director. "Local search is the future - websites can get found on Google almost immediately. It has become a first option for businesses on a shoe-string search marketing budget".
That budget can be significantly lower than with other search marketing firms. PPC campaigns have a setup fee of GBP700, and a monthly management fee of GBP350. Local search optimisation attracts a half-day charge of GBP200, and SEO consulting costs GBP50 per hour. General consulting on internet marketing strategy is at an even lower rate of GBP40 per hour. The new digital marketing agency also offers web marketing strategy advice, giving customers an overall plan for online marketing success, as well as performing the base tasks.
Fuzz One"s creation was demand-based, according to Mr Campbell. "Demand for natural, organic search or search engine optimisation services is growing. We witnessed a 289% increase in enquires in the month of April from March 2009; particularly from small and medium sized businesses. Businesses want to be found on relevant searches on the web".
However, small and medium business seemed to be dramatically underserved in the current market. Mr Campbell"s experience in SEO and SEM was that most providers aimed at larger corporate clients willing to commit to large monthly spends of GBP5,000 or more. Fuzz One offers hourly rates for some services, and affordable, accessible packages for others.
Another benefit for small and medium business in using a digital marketing agency like Fuzz One is the personal service. Contact is always possible through traditional media, such as phone calls and meetings, rather than being restricted to email and standardised reports.
Mr Campbell believes that the measurability of Fuzz One"s online marketing is perhaps its best feature. "In the current economic downturn businesses that approach Fuzz One for online marketing consulting are starting to demand highly measurable means of determining their Return On Marketing Spend. Paid Search Marketing offers businesses not only a wide reach to their target audience but also offers highly measurable metrics that makes marketing a whole lot more intelligent exercise", he said.