Naples, FL (PressExposure) February 20, 2009 -- Why Healthcare Matters Focuses on Employer's Role in Driving Behavior Change
Healthcentric Partners, Inc. has announced the release of Why Healthcare Matters: How Business Leaders Can Drive Transformational Change by Frank Hone, Founder and CEO, as the centerpiece of their new campaign to help employers create new and innovative approaches to address health behavior change in the workforce.
Why Healthcare Matters offers a big picture perspective on what's wrong with healthcare today and provides a set of practical, market-based strategies and solutions for employers. The book provides an insider's view on the nation's growing healthcare crisis and details specific approaches drawn from the author's extensive consumer advertising experience, particularly in the area of direct-to-consumer (DTC) advertising of prescription drugs.
As an Employer's Guide to Healthcare Consumerism, Why Healthcare Matters helps readers clearly understand the range and depth of the crisis from a business perspective. It calls on corporate leaders to proactively address the healthcare challenge by emphasizing personal responsibility within their own workforce.
Why Healthcare Matters provides specific and detailed recommendations on ways employers can latch on to the promising trend of Healthcare Consumerism and implement powerful new concepts and strategies to lower overall costs and improve health outcomes at their companies.
Many early adopting employers have already taken significant steps to foster a Culture of Health in their organizations. A number of such companies are profiled in the book including Aetna, AstraZeneca, Dell, IBM, Johnson, & Johnson, Motorola, Pitney Bowes, Texas Instruments and Union Pacific Railroad.
In considering the task ahead for our nation's employers, Frank Hone notes, "Given that some 70-75% of all healthcare costs are lifestyle-related, it's time we put some concerted effort behind improving health behaviors."
"Employers today have begun to adopt more wellness and prevention resources for their workforce, but a sizeable gap continues to exist between the availability of these resources and their actual use. A big part of the solution involves crafting relevant and effective communications that can address the inherent rational and emotional barriers people have in dealing with health issues."
About Healthcentric Partners, Inc.
Healthcentric Partners, Inc. (HPI) works with corporate business leaders, both directly and through brokers, insurers and consultants, to help create and deliver relevant resources, programs and incentives that motivate employees, customers and stakeholders toward greater personal responsibility for health. These initiatives are built from the defined healthcare vision and strategic plan that HPI helps prepare as well as finely tuned communication plans designed to penetrate audiences and lead to new attitudes and improved health behavior.
HPI provides a wide array of services designed to address the increasingly complex challenges of driving appropriate health behavior change. All services are delivered within a Culture of Health Framework that aims for continuous improvement. Some of the specific program areas involve baseline audits and qualitative employee research, strategy definition, communication planning and program development