Prospect, Virginia (PressExposure) March 06, 2011 -- The Tripartite Marketing System distills Grunert's simple, three-step method of online marketing into concrete action-focused steps that any small business owner, entrepreneur or online marketer can take to acquire, retain and create loyal customers.
"This is the system I used to launch not one but two online companies," Grunert said. "I use these steps to promote my online content, too. If you write well and invest time into the steps, you too can boost your site traffic."
The Tripartite Marketing System features three steps based on time-tested marketing methods. In Step 1, Grunert guides the reader through a workbook-like section to identify the features, advantages and benefits of their products and services and transform this into effective marketing and branding messages. Step 2 enlists powerful free online marketing techniques such as social networking and content marketing to boost site traffic and generate traffic. Step 3 completes the system by adding low cost, high results direct and online marketing methods such as search engine optimization, email and direct mail.
While there are many resources, that promise to teach entrepreneurs how to promote their content online, Grunert believes that most materials fail to create a comprehensive strategy. The Tripartite Marketing System offers a systematic method for online promotions that builds traffic over time.
Jeanne Grunert, author of The Tripartite Marketing System, is president of Seven Oaks Consulting, an agency offering writing, editing and marketing consulting with an emphasis on direct and online marketing. Prior to launching Seven Oaks Consulting in 2007, Ms. Grunert held marketing leadership positions with numerous for profit and not for profit organizations in the New York City area. She holds an M.S. in Direct and Online Marketing from New York University (awarded with distinction) and an M.A. in Writing.
She was awarded the 2004 Lester Wunderman Award of Excellence in Direct Marketing and has won many other awards for direct marketing, branding, email marketing and writing. Jeanne and her husband John also co-founded EquinArt Creations, an online art gallery selling model horses and equine art. She used the Tripartite Marketing System to promote both companies, and continues today to use the methods she describes in the new book. Her previously published book, The Art of Effective Online Social Networking, is also available from Lulu.com and Amazon.
The Tripartite Marketing System is available from Lulu.com. More information on the book and ordering information may be obtained at [http://sevenoaksconsulting.com/TripartiteMarketing.aspx]. It is 119 pages, and available as a paperback and an E book.