Raleigh, NC (PressExposure) October 01, 2008 -- While the U.S. government works to bail out and investigate financial giants driven to earn profits at any price, a movement to create a new, more holistic model of business success is gaining steam. One that pursues money and moralsâand does well by doing good.
Tracy Needham, founder of Raleigh-based copywriting and marketing strategy firm Compelling Communications, LLC, is one of the 47 contributing authors to the recently released Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion and Profit (Love Your Life Publishing, Dallastown, PA). In the book, these entrepreneurs share their personal stories, strategies and successes for finding a new, more conscious way of doing business. And theyâre not alone. In fact, prominent trend-tracker Patricia Aburdene calls the rise of conscious capitalism a megatrend for both businesses and customers.
Rave reviews include James Twyman, author and director of The Moses Code, who said âConscious Entrepreneurs brilliantly outlines the spiritual journey of entrepreneurship. Nowhere else have I seen such a powerful book written about what should be the only way to be in business.â
Ms. Needhamâs chapter, âGood For ProfitâYour Social Conscience is an Asset to Your Businessâ gives entrepreneurs a four-point plan for more strategically incorporating their charitable and environmental efforts into their business.
âWhile big companies spend billions to create a caring image, many small businesses are already donating time and money and adopting green practices simply because itâs the right thing to do. Unfortunately, they treat these things as irrelevant to their ârealâ business instead of realizing what a valuable business asset they can be,â she said.
Ms. Needham is donating 10% of book sales made at http://www.compellingcomm.com/ce.html to Donors Choose, which provides school supplies to classrooms across America.
About Tracy Needham Tracy Needham founded Compelling Communications, LLC, to pursue her passion for helping entrepreneurs build a thriving business with results-driven copywriting materials as well as marketing strategies that make the most of their time and money.