Elk Grove, California (PressExposure) April 01, 2009 -- Tim Herrera Honored for Media Relations How-To Book
ELK GROVE, CA: Northern California Publishers & Authors (NCPA) has selected â30 Things You Should Know About Media Relationsâ (CreateSpace $15.00 ISBN #1434831647) as the Best Non-Fiction How-To Book for 2009.
30 Things You Should Know About Media Relations: A Communications Survival Guide for Small Businesses, Non-Profits and Community Groups is designed to assist organizations in getting key information across to the general public and to stakeholders. The book contains 30 simple âthingsâ for better media relations covering the basics and serving as a guide to help readers reach out to the media.
The book offers readers information on the following subjects: What the media is looking for when producing news stories - How to construct a media relations and communications plan â How to reach out to target audiences â How to write media advisories, press releases and organize press conferences â The doâs and donâts of media relations - Understanding how to gauge success in making media connections.
This is Herreraâs second Best Book honor. NCPA selected âDad, You Are NOT Going Out Wearing That!; Chronicles of Middle Aged Fatherhoodâ (iUniverse $12.95 ISBN #0-595-40002-7) as one of the top books of 2006.