Cyprus, UK United Kingdom (PressExposure) August 11, 2008 -- Fred Rubble, a spokesman for rhinocarhire.com explained that "We simply found the car rental market on Cyprus to be one of the most buoyant in Europe, we are sure this is due to the fact that the entire island is something of a large open air history museum, and visitors are aware that they are going to need some form of transport to get from one site to another. We wanted to launch into a vibrant market, so that we could throw ourselves in to the deep end, and test our business processes, along with the sales website, as quickly as possible, before launching products to the rest of the world".
This is something of a brave move for a start up venture, with generally rising global oil prices, and vacation costs also on the rise, it could be said that vacation targeted car rentals are likely to take quite a hit in the current global financial climate.
Fred Rubble was quick to respond that "I feel that the doomsayers, who are predicting a down trend in car rental for holiday makers, are failing to understand the general mind set of the target consumers. Let us not forget that for many families, the annual vacation is often the only time of the year that a family can spend time together, with few of the normal day to day problems getting in the way, due to this, many families are more than prepared to invest considerable monetary resources in to ensuring that the family vacation is as perfect as it can be. To this end, for those tourists who are visiting locations such as Cyprus, which can be greatly enhanced b y having local access to a vehicle, we expect that families will be more than willing to spend that little bit extra to make sure their holiday together is all it can be".
In some ways, industry analysts would support this hypothesis, as even in the light of the quickly rising cost in holiday accommodation and transport, few would be tourists have actually decided to cancel or postpone their annual vacation. It would seem that most people consider their yearly holiday to be something immutable, which will be enjoyed no matter the cost.
Once again, Fred Rubble has an answer for us by saying "People often spend an entire year looking forward to their vacation, anyone who believes that a small percentage increase in the total cost of their holiday, include car hire costs, is going to stop the average person from taking what could be their only real break in an entire year, does not understand what a holiday means to somebody who spends the rest of their life working hard, we intend to help them have the holiday of their lifetime, by offering great car rental deals".