New Consumer Website Exposes Cautionary Ingredients In Brand-Name Foods

Usa, (PressExposure) August 20, 2008 -- Consumers finally have a way to decipher the complex list of additives and ingredients found on every food label in the grocery store.

LABELWATCH.com (www.labelwatch.com) is the first and only informational website that allows consumers to go beyond the fancy package, and actually understand what's really inside. With a growing database of over 25,000 brand-name products, LABELWATCH.com allows users to compare their favorite foods by providing information and determinations about the additives, ingredients, and nutritional facts contained in each product.

On the site, ingredients are linked to the LABELWATCH.com proprietary ingredient glossary, which is uniquely color-coded for easy understanding. The ingredient glossary was created using information supplied by many reputable sources, including: The National Institutes of Health, Agency for Toxic Substances & Disease Registry, Food & Drug Administration, and Foods Standards Agency UK, among many others. Products that contain no "cautionary" ingredients (as defined by the glossary) are awarded the LABELWATCH Smart Ingredients Seal, a distinguished seal of product excellence.

When company founder Diane Manning was asked why she started LABELWATCH, she replied, "For years I suffered with a chronic condition known as Irritable Bowel Syndrome (IBS.) Doctors and medications failed, but eliminating a few foods and additives from my diet completely solved the problem. As a result I became an avid reader of packaged food labels. This was time-consuming, confusing and often misleading. I looked for an easier solution, but none existed. That's when the idea for LABELWATCH was conceived."

When asked who will benefit from the LABELWATCH.com offering, Ms. Manning responded, "Anyone interested in what they're putting in their (or their loved-one’s) body — pregnant women, health-conscious mothers, and of course anyone with some type of food allergy, autoimmune disease, or any kind of health concern. In fact we've had a huge outpouring of support from the health & wellness community. Dietitians, physicians, fitness trainers and non-profit health organizations all see LABELWATCH as a critical tool they can incorporate into their professional practice."

LABELWATCH.com is free for everyone to use, and by simply registering on the site, users can also create customized shopping lists made up of the best brand-name products for themselves, and their families. The site also contains a Smart Shopping section that offers information about reading labels and food shopping, an in-depth database of Smart Recipe cards and videos, and information about Smart Living as it applies to dieting, beauty, fitness, and natural health.

About LABELWATCH.com - http://www.labelwatch.com/ LABELWATCH.com is the pioneer of comparative product ingredients and nutritional information. With a growing database of over 25,000 brand-name products, LABELWATCH.com allows users to compare their favorite brands, by providing information and determinations about the additives, ingredients, and nutritional content contained within each. LABELWATCH.com is free for everyone to use, and by simply registering online, users can create customized shopping lists made up of the best products for them and their family.

To experience LABELWATCH.com go to: http://www.labelwatch.com/ To download press images and graphics go to: http://www.labelwatch.com/press.php Contact: mailto:karen@labelwatch.com Phone: 510-914-5618

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About LABELWATCH.com

Karen Monte
LABELWATCH.com
1300 Clay Street 6th Floor
Oakland, CA 94612
510-914-5618
karen@labelwatch.com
http://www.labelwatch.com/

Press Release Source: http://PressExposure.com/PR/LABELWATCH.com.html

Press Release Submitted On: August 12, 2008 at 12:48 am
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