Santa Monica, CA (PressExposure) July 13, 2013 -- LaPuerta marketing director David Drum explains, "Both of these new seminars are tailored to businesspeople who have to deal with financial data but who don't need or want to be immersed highly technical explanations. For example, the goal of the Financial Proofreading seminar is learning how to make your financial reports look both professional and classy by avoiding sometimes subtle mistakes. Of course, diligent proofing in itself won't make a killer impression. But failing to proof for both accuracy and consistency could have woeful results."
In the proofing seminar, Jones brings the point home with a simple formula: "Inconsistency equals perceived sloppiness and lack of thoroughness - and therefore - mistrust of your results!"
Jones goes on to explain, "In a brief half-hour session, I try to provide a comprehensive survey of variations in professional style rules and how to enforce consistency, along with guidelines for footnotes, punctuation, spelling, appearance, and proofing methods. I even offer tips for composing business email."
The Pitfalls of Business Reporting series is built around Jones's classic book How to Lie with Charts, which is about clarity and honesty in visual reporting. It was first published by Sybex in 1995 and has been a consistently strong seller ever since. It's been accepted as the definitive work on the topic and has been adopted as courseware by college-level academic institutions. Adoptions include courses in statistics, visualization of mathematics, and business management.
Each of the three DVD seminars is on sale through Amazon for $89.95 retail. In addition, a downloadable streaming version of the How to Lie with Charts seminar is also available for rental or download from Amazon Video on Demand (VOD). The revised and updated Second Edition of the book sells separately as a LaPuerta trade paperback for $23.99 or as an Adobe PDF ebook, which is available at the Diesel eBook Store for $11.45.