Cary, NC (PressExposure) May 08, 2009 -- The new e-book, Fuel for Art: A Powerful E-book Guide on How to Sell Art Online, shows artists how to set up their business, develop their identity as an artist, and become adept at online networking and marketing.
"Many artists find the business and marketing aspects of art daunting," says author Gino Orlandi, an artist and marketing expert, "but with this step-by-step guide, any artist can master the business and marketing strategies that are essential to becoming financially successful."
The e-book takes the artist through all aspects of setting up their business, developing goals, creating their identity as an artist, and building their brand in the marketplace. It goes through the marketing process in detail: how to determine your target market, how to price your work, how to set up your website, and how to reach your markets and use online networking to increase your profile.
The guide is meant for artists and graphic designers who want to ramp up the sale of their work, career changers who want to get serious about their art career, and artists who want to become business-savvy,
"In short, it's for anyone who wants to share their creative talents with the world and make a profit," says Orlandi. "The Internet is such a powerful marketing tool and the potential for networking and marketing online is just going to keep growing."
Fuel for Art provides all the tools to conquer the business side of art. Orlandi has also done thorough research to come up with highly useful "best of" lists: the best art websites, the best art forums, and the best blogs to keep the artist connected with what's going on in the online art world. Also: sites where you can sell your original art, sites where you can sell reprints, and online store systems if you want to set up your own sales site.