Rochester, MI (PressExposure) January 01, 2010 -- While President Obama and other top officials from Washington visited China to bolster trade relations, a new business â founded by an experienced expert in China / USA marketing opportunities â was launched in the USA. Global Wave Today is dedicated to helping both big and small companies take advantage of rapid economic growth in China. The company does by assisting with powerful market entry strategies; online marketing expertise; innovative product design; plus consulting, training, and personal business connection networking.
Felicia Chang, the founding partner and CEO of Global Wave Today, leverages more than a decade of global business experience primarily focused on Asia and China. The Chinese native won the prestigious Beijing City Mayorâs Award while working there as an urban planner, then moved to the USA, earned her MBA, and went on to work with global corporations including General Motors as an advisor and consultant to senior executives. Chang created Global Wave Today in order to provide unique solutions to companies that want better access to profitable Chinese markets.
As Chang explains,âWith the worldâs largest consumer population and an astonishing 10 percent annual growth rate, China is rapidly transforming itself from a world manufacturer and supplier to a world consumer market.â But to succeed in that arena companies need an understanding of target customer bases in both the USA and China; they need knowledge of the language and cultural complexities; and they need personal and business connections that take years to develop. The key is to understand the uniqueness of the market and adapt products and services to it.
âTo be successful in China, one needs commitment, willingness to invest, and knowledge of the market,â says Chang. âWe offer knowledge to help companies gain the three Aâs of access, acceptance, and affinity. Our clients also gain the tremendous advantage of working with a company based right here in the USA.â
One of the biggest areas for potential growth in the world is Chinaâs online market, especially for small businesses and industries that specialize in such things as travel and infomercial content. According to a leading newspaper survey in China, there are now 300 million online users and more than 63 million online shoppers, but as consumer confidence in online shopping grows that number is expected to see strong sustained growth.
So Global Wave Today offers a combined service to target that special market, including website design, search engine optimization for Chinese search engines, language translations that are localized to specific regions and demographic populations, market research, and comprehensive market entry strategy developmentt. There are also more Chinese citizens traveling elsewhere for business and pleasure. That opens up powerful consumer and service possibilities that cater to the Chinese market from other countries.
Global Wave Today is currently offering complementary consultations that will assess a companyâs potential to penetrate the China market.