Los Angeles, CA (PressExposure) August 06, 2011 -- Zero 360 Marketing introduces their social media monitoring tool now available to businesses and private individuals interested in monitoring their online reputation. Zero 360 Marketing's software now aggregates and filters through the thousands of comments from more than 80 of the most important social media sites ranging from Facebook to YouTube. The market is flooded with reports and free sites that offer a compilation of social media comments made about a brand. The problem is it takes a lot of time and patience to decipher and make sense of the information to determine what is truly relevant. Zero 360 Marketing's social media monitoring tool saves consumers hours in their quest for information about their brand, delivering the most important information in a minute. Also, the cost of acquiring information about a company's brand reputation can be prohibitive to many. When you consider that just getting information on a sentiment score can cost thousands of dollars, Zero 360 Marketing's social media monitoring tool is a real bargain.
Zero 360 Marketing's social monitoring tool is designed in an easy to read format. Their tool categorizes the comments into four of the most relevant and important categories to businesses; summary, source, sentiment and keywords. The format conveniently separates out the types of sentiment comments. So, the viewer can focus on positive comments with just a click of the mouse if he so chooses. Or he can select to only view negative comments which could help negate reputation problems quickly. Another great feature is that it breaks all the comments down to their source enabling the viewer to understand which social media platform is the most active in discussions about his brand. This feature can give a company direction as to which social media sites to target their social media campaign.
This tool also gives the viewer the top keywords used on social media sites to search or discuss their brand. This is of great value to businesses because it signals an alert to any possible keywords that may have been missed in their online marketing and advertising campaigns. There are many reasons for businesses to sign up for this tool. The most obvious reason is to monitor their own brand and secondly to monitor their competitors. There is another great value to purchasing a package with hundreds of profile searches per month. If a business works in partnership with other businesses, affiliates, suppliers or outsources, it behooves them to run a profile search on their potential associates to uncover important information that could affect their decision whether or not to enter into any contracts with such businesses.
Zero 360 Marketing offers this social monitoring tool in three packages ranging from 100 to 1000 profile searches per month costing anywhere from $10- $50 a month. There is no argument here; this is one of the most valuable, easy to read and affordable social monitoring tools online.