Santa Fe, NM (PressExposure) December 10, 2008 -- The auto industry has come a long way since its humble beginnings where the only choice of color was black coming off the assembly line at Ford Motor Company. Now you can get cars, trucks, SUVs, and vans in practically any configuration you can imagine - short ones, long ones, blue ones, or tan ones.
Today a car is much more than a car. It can be a telephone â with certain models being BlueTooth enabled, a simple button on the steering column lets you answer and make calls directly. It can be your own private concert hall - with a Bose 6 CD changer and multiple speakers including subwoofers. From on-board video navigation to built-in DVD players with wireless headsets to moonroofs, the possibilities are literally endless.
The vehicle itself isn't the only place where technology is making huge improvements. At Don Mackey Nissan in Santa Fe, New Mexico you can do practically every step necessary to purchase a new or used vehicle right from the comfort of your own home.
With a simple internet connection, you can build your ideal Nissan, estimate the value of your trade in, get pre-qualified for financing, search all of Don Mackey Nissan's new and used inventory of cars, trucks, SUVs, and vans, check the CARFAX report on a used vehicle, get an actual sales quote for any of the vehicles in stock, see 360 degree video of new Nissan models inside and out, and even compare Nissan vehicles to other makes.
Nissan knows that not only is technology important in its vehicles renowned for reliability, but that the Internet and internet sales is the wave of the future.
Don Mackey Nissan is so committed to the internet part of their business that they brought in internet expert, Debbie Shelor, to be their Internet Operations Manager. Taking her 10 years of experience conceptualizing, designing, building, and promoting websites, she has taken [http://www.DonMackeyNissan.com] to an entirely new level of helpful information and usability.
According to Debbie, "It is very satisfying to hear from customers and potential customers that compared to other local sites, ours is by far the easiest to navigate. I also love it when the sales guys say things like, 'I just sold a car to a lady from Colorado. She found it on the internet.'"
Many people are opting to stay home and do their shopping on-line. "Our website makes it so much easier for people that live in locations outside Santa Fe such as Taos, Espanola, Los Alamos, and Las Vegas. We help them choose the perfect vehicle, nail down a price, and schedule an appointment for a test drive. Since most of the paperwork and all the price negotiations have already been handled, it is a quick and virtually painless process," reports Debbie.