Australia, (PressExposure) September 30, 2008 -- CarbonBlack TyreXchange (CarbonBlack), Australiaâs leading independent online marketplace for tyres and auto services, today outlined an alliance with Catalog Central to create the premier comparative shopping resource for the tire and auto sector. The CarbonBlack tire and auto dealer network and its products and services will now be found across the Catalog Central website. As part of the deal, cross-promotion of Catalog Central will occur on the CarbonBlack website. The alliance is part of the CarbonBlack goal to generate two million consumer visits to its site in the next twelve months and provide greater value for its growing network of leading parts and services across Australia.
The alliances between CarbonBlack and Catalog Central create a series of firsts for both organizations.
âThis is the first time that a tire and auto service catalog will be listed with Catalogue Central,â outlined the founder of CarbonBlack, Ms. Jodi Stanton.
This expansion to more online retail destinations is part of the CarbonBlack goal to generate two million consumer visits to the independent marketplace over the next twelve months. It is also the first announcement for multiple destinations that CarbonBlack intends on securing.
For Jodi Stanton, Managing Director, the alliances are part of the strategic rollout of the company. âWe recently added almost a million aftermarket auto parts to our online marketplace. Today, 90% of consumers research a major purchase online before they buy. Comparative shopping on external retail destinations is another tool to help consumers find the most appropriate and relevant tire and auto dealer, or even spare part. The independence of CarbonBlack is a great way to reassure consumers that their search for value will be met,â she said.
The cross selling of lead generation services also has benefit for Catalog Central. A digital catalog of over 7,000 tyre tread patterns will be published on the Catalog Central website and a wide range of automotive digital catalogs from Catalog Central will be posted to the CarbonBlack site.
The ready-to-buy aspect of comparative shopping was also a key component of the alliance for Catalog Centralâs Chief Executive Officer, Rob Wong.
âCatalog Central allows consumers to browse digital catalogs online for free and our shoppers are looking for relevant, independent product and pricing information. Our alliance with CarbonBlack is very complimentary to these goals and it is a strategic fit for our customer base,â he concluded.
Since establishment in mid 2007, CarbonBlack has been connecting consumers to auto dealers and parts suppliers. CarbonBlack services includes market research surveys and email marketing to over 600,000 profiled consumers. Today hundreds of leading tire dealers and auto service centers provide products and services to Australian consumers.