Irvine, CA (PressExposure) May 20, 2013 -- At last, an organic snack bar developed specifically for expecting and nursing women. Following a wildly successful launch at Natural Products Expo West in March, CredibleCravings continues to generate excitement amongst retailers, healthcare practitioners, nutritionists, reporters, and consumers. The company, which just received gluten free certification, has been blitzing in the marketplace this month in honor of both Mother's Day and Pregnancy Awareness Month.
CredibleCravings whole food bars were developed collaboratively with obstetricians, midwives, and nutritionists to provide women with a natural source of the nutrients and energy they need for a healthy pregnancy and healthy baby.
Certified organic, certified gluten-free, kosher, non-GMO, soy-free, and recently 'Ashley Koff approved', CredibleCravings does not cut corners on ingredients. "We teamed up with experts to identify the essential vitamin and mineral needs and ideal energy sources for the perinatal period, then selected natural, fresh ingredients to meet those needs," explains Stephanie Baker, Founder of the Southern California based company. "We want consumers to know exactly what is in each bar and why, so that they can feel assured they are supporting their very vital nutrient needs every time they enjoy a CredibleCravings bar."
In addition to being made entirely of organic veggies, fruits, nuts and sprouted seeds, CredibleCravings bars incorporate top-quality probiotics. "Our goal at CredibleCravings is to help mothers create a nourishing environment for their growing babies by maintaining optimal health during pregnancy and while breastfeeding," said Rebecca Hodgson, CredibleCravings, PharmD. "We feel that the addition of a probiotic during this time will help meet this goal." CredibleCravings chose to include the GanedenBC30 probiotic due to its superior safety and efficacy profile - FDA GRAS approved and supported by 17 peer-reviewed studies.
"We are thrilled to partner with such a unique product that helps deliver GanedenBC30 to pregnant women and their developing babies. Research shows that our probiotic supports healthy digestion and immunity, both vital to mothers and baby," said Mike Bush, Vice President of Business Development for Ganeden Biotech.
Experts welcome a truly healthy option for pregnant women devoid of the common isolates and low quality fortification common in many bars. "CredibleCravings perinatal nutrition bars are a smart and satisfying solution for meeting the nutritional needs of an expecting or new mom on the go," said Meghan Lyons, nutritionist.
CredibleCravings debuts its bars in three flavor varieties:
* Oatmeal Cranberry (Energizing). Tart organic cranberries deliver a wake-up call to the taste buds, while sprouted, organic gluten-free oats contain B vitamins, iron, potassium and fiber - providing energy and helping to regulate digestion, especially important during the perinatal period.
* Chocolate (Decadent). The antioxidants, B vitamins and bevy of minerals in organicÂ BelgiumÂ cacao make this a go-to bar for those intense chocolate cravings.
* Lemon Ginger Greens (Refreshing). Organic lemon and ginger infuse this bar with palate-pleasing flavor while easing nausea and upset stomach.
GanedenBC30 is a probiotic bacteria. Probiotics are live microorganisms which, when administered in adequate amounts, confer a beneficial health effect on the host. GanedenBC30 is a patented, gram positive, spore-forming, lactic acid producing strain of Bacillus coagulans. GanedenBC30 (Bacillus coagulans GBI-30, 6086) has received a GRAS no-objection letter from the US FDA and it can remain viable through processing, shelf life and the low pH of stomach acid. Unlike other probiotic strains used in food and beverages, GanedenBC30 highly stable, has been shown effective in 17 peer reviewed, published papers and it is shelf stable for up to three years.