Saluda, NC (PressExposure) January 11, 2007 -- Wasabi Publicity, Inc. and author Christine Louise Hohlbaum have incorporated their collective insight and experience into the new PR Campaign Cookbook (www.PressKit247.com/PRCookbook), a training workbook designed for novice publicists and new comers to PR who seek to promote themselves.
âThis book is a collection of the tips and tools we use on a daily basis to gain exposure of our clients,â said Wasabi co-owner, Michelle Tennant and resident âStoryteller to the Media.â âThere is no magic formula to PR. But our hope is that this workbook will help people who may not be able to retain a full-time publicist still benefit from media exposure on their own.â
Through powerfully simple exercises, the workbook provides the essential tools to put together an unmatchable communications package. From how to write press releases and media alerts to developing pitches and an online press kit, the PR Campaign Cookbook includes areas for notes, writing sample releases and creating an âelevator pitch.â
With plenty of space for writing and reflection, the workbook is perfect for teams to use again and again.
"Our geographically-dispersed team still uses the workbook ... by far one of the best communication investments we've made," said Risa Shimoda, Former Executive Director of American Whitewater, a nonprofit conservation group.
The PR Campaign Cookbook debuted this week as part of media coach and PR expert, Susan Harrowâs âMega Sale.â The Mega Sale offers a collection of essential PR and communications tools packaged together at a fraction of what it would cost to purchase them separately.
For more information on Wasabiâs PR Campaign Cookbook, visit http://www.PressKit247.com/PRCookbook. Between January 8 and January 12, 2007, the book is available only through the Mega Sale, which can be viewed at http://snipurl.com/16zi3. Photo above is available at http://www.PressKit247.com/PRCookbook