Tampa, FL (PressExposure) June 22, 2011 -- Postcard Services (http://www.postcardservices.com), a technology and marketing business that drives direct mail marketing with digital printing solutions, announces a powerful tool specifically designed to boost response rates for direct mail marketing campaigns.
Meet CustomerScan - an easy-to-use service that has but one task: to statistically profile a business's best or ideal customer. "The CustomerScan tool helps anyone seeking to "turbo-charge" their direct mail campaign," said Jonathan Kremner, C.E.O. of Postcard Services. "It does this by focusing on the characteristics of the ideal target profile that the direct mail campaign needs to reach." Identifying the precise audience for a marketing campaign ultimately means less cost and more success via improved response rates. Mr. Kremner added, "And best of all, no advanced degree in statistics is required because the system does it all for you!"
The system's engine matches the user's database against a comprehensive database of U.S. businesses and/or consumers information to create a customized market penetration analysis. This analysis includes frequency bar charts and penetration index tables depicting the results. Such insight is beneficial for businesses focusing on customer acquisition or exploring new market segments. Newell White, President of Postcard Services said, "The real innovation behind CustomerScan lies in its use of up to 25 demographic overlays. Each overlay reveals more information about one's customers, so one can market to them - and new prospects - much more specifically, and therefore more effectively." Moreover, CustomerScan enables segmenting a campaign to existing clients so the marketer can develop effective cross-sell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies. This in turn, reduces marketing costs and improves response rates and campaign efficiency, as the campaign bypasses unproductive customers, while marketing to a business's best prospects.
Mr. Kremner added, "CustomerScan is an efficient tool for maximizing database marketing and analytics without having to invest large blocks of time and money in an otherwise technical area. It's simple to use, so anyone can benefit from it. It's the perfect add-on to a direct mail postcard campaign." For more information, sample reports, and to order, visit http://www.CustomerScan.com.