Shenley Wood, Milton Keynes United Kingdom (PressExposure) November 18, 2011 -- RedEye today announces the next in its series of concise, free digital marketing webinars, ranging from basic advice up to advanced practices. 'Behavioural Email Made Easy' takes place on Tuesday, December 6th, 2011 3:00 PM - 3:30 PM.
This webinar will act as a beginner's guide for anyone interested in learning how behavioural email can be easily implemented in order to improve online conversion. Relevant to all ecommerce sectors including retail, travel and gambling, this brief session packs in a lot of useful content and uses real-world case studies to illustrate how simple and effective behavioural email is at generating extra revenue.
Behavioural email is undoubtedly one of the best ways to improve conversion. Used correctly, it doesn't need to be difficult or expensive. For example, targeting basket abandoners is one of the simplest and most effective forms of behavioural email. Yet only used by a small fraction of brands, this can boost response rates and ROI immediately.
Featuring client case studies from Budget Rent A Car and Monarch Airlines, learn how you too, can improve conversion, sales and ROI.
* Learn what behavioural email is and why it is so effective
* Discover the range of triggers available to improve conversion
* Understand how to easily implement automated campaigns
Title: Behavioural Email Made Easy
Date: Tuesday, December 6th , 2011
Speaker: Mark Patron, CEO RedEye
About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years' experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK's most influential direct marketers by readers of Precision Marketing magazine.
How to Attend
To register for free visit: [http://www.redeye.com/events/webinars/]
Katie Traynier, Marketing Manager: firstname.lastname@example.org, 01908 340 903