Dover, NH (PressExposure) December 08, 2008 -- The effectiveness of White Papers used by associations and businesses to generate leads and capture prospect e-mail addresses depends on both content and design. To help white paper marketers maximize the results of their white papers, Roger C. Parker offers a free report, "White Paper Design that Sells: 16 Easy-to-implement Best Practices," that describes how to create attractive, easy-to-read white papers.
"The effectiveness of many white papers is undermined by their appearance," according to Roger C. Parker, author of Design to Sell, (Microsoft Press) and other best-selling graphic design books. "Unless a white paper projects an inviting, easy-to-read appearance, it's unlikely to generate the desired leads and profits."
Parker continues, "Today's readers are in a hurry: the front page of your white paper must immediately engage the reader, and reader momentum has to be maintained on every page." White papers have to be optimized for skimming, since many readers will just glance at the subheads. "Rhythm is important, Parker continues, "Nothing should interfere with the reader's ability to quickly scan lines of type.
"White Paper Design that Sells" provides an illustrated introduction to reader-friendly white paper design. It describes the building blocks of attractive, easy-to-read white papers and the details needed to project an attractive, easy-to-read image. "White Paper Design that Sells" also contains numerous resources that businesses can turn to in order to learn more about using design to improve white paper response.
White paper marketers can download a free copy of Roger C. Parker's "White Paper Design that Sells" by visiting Roger's website, http://www.designtosellonline.com.