Manchester, United Kingdom (PressExposure) January 27, 2014 -- Market Research - the basis for a successful product launch From a standing start in 2011 Laimon Fresh is now listed by Tesco, Booths, Nisa, Costcutter, Sainsbury's and proudfoot to name but a few.
The carbonated soft drinks market is facing some important challenges, particularly in Western Europe. Health in all its manifestations is a massive trend. When we reach for a soft drink, we're sometimes simply looking for a convenient form of refreshment or hydration and we're not focused on the healthiness of what we are drinking. But, in an increasing number of occasions consumers want the beverage to be a vehicle for other benefits beyond basic hydration and refreshment, many of which are health or mood related. It is here that the brand has scored great success.
Containing no additives or preservatives whatsoever, the Brand undertook taste trials prior to launch with Copernicus and the drink was preferred in blind tastings when compared to Sprite, Fanta and Pepsi.The Brand is also showing impressive sales across all 15 countries in Europe and Asia where it is now launched.
Angela James from Copernicus told us "The work we undertook in conjunction with The Marketing Lounge in both the UK and Spain was instrumental in defining how The Brand would be positioned and promoted. Press coverage has been extremely complimentary and now established, The Brand is going from strength to strength thanks to it being not only an excellent product, but also one that is in total tune with its target demographic". The message from the manufacturers and their representatives was clear. "Thanks Copernicus for doing such a great job for Laimon Fresh" AS. The Marketing Lounge. AS for Laimon Fresh the Mojito tasting fresh drink is going to be around for many years to come.
To find out more about how pre-product launch research can benefit a business contact Copernicus today +44 161 262 1990