Costa Mesa, CA (PressExposure) May 17, 2013 -- Since search engines first began to optimize themselves and start ranking web pages by a variety of criteria, optimizing web sites and marketing campaigns to work with the search engines has become of paramount importance for every site that is seriously competing for visitors. For some businesses, this meant dedicating a large section of their IT staff to building a better presence online, leaving everyone else far behind.
Now, New Standard Solutions offers assistance for a different sort of business: small businesses. Unlike larger corporations, smaller businesses have often been forced to rely on other means of advertising and making their presence known online. However, the search engines aren't so biased towards larger companies that smaller companies can't compete if they work intelligently and make the best use of their available resources.
Enter important factors like optimizing for local maps. This is a technique that remains almost totally unknown to many businesses, and for them, that's very bad indeed. On the other hand, small businesses working with New Standard Solutions can take advantage of this to focus their efforts on advertising where their customers actually live. As the SEO Company Orange County trusts the most, New Standard Solutions focuses not just on optimizing web pages and marketing in order to create the most effective plan, but also on making sure that the right targets are being reached at each stage of the program.
Only once the location is set up properly do the next actions occur. The goal of Search Engine Optimization is to achieve a ranking in search engine pages that's as high as possible. Unfortunately for smaller companies, the searching algorithms used by major search engines such as Google are very complex... Not to mention very secret. Keeping a consistently high page rank over time often involves regular attention to how that page rank is actually calculated, which is something that most small businesses can't afford to do on their own. New Standard Solutions, in offering the SEO Orange County businesses really need, works to stay up-to-date with all of the most important changes in how optimizing actually works.
The bottom line for small businesses in Orange County is that they now have a group working specifically for them, promoting in their area and the places their customers will also visit. In fact, small business owners in the local area can also take advantage of the website-building expertise of New Standard Solutions in order to create a proper mobile website. Unlike standard websites, mobile sites are designed to be accessed quickly and easily from smart phones and similar tools that might not display standard pages very well. Many customers use their phones to check for reviews on businesses before they ever step in, so optimized searches and a high-quality mobile site can pay off in significant returns over time. For more information on building up a search engine optimization plan for businesses in Orange County, or to request further information on how local search engine optimization can help a business succeed in a highly competitive realm, contact New Standard Solutions and see why so many other local companies are taking part in the fun.
For more information please visit - http://www.newstandardsolutions.com/