Narellan, Australia (PressExposure) October 20, 2009 -- Her effective input into the first ever full time TAFE course in swimming pool and spa construction to be introduced this month (August) has been recognised by both the Master Builders Association and the Swimming Pools and Spas Association (SPASA), of which she is a director.
29 year old Remonda Martinez, executive manager of Blue Haven Pools and Spas says the long term future of the industry depends on quality tradespeople properly trained in the intricate construction techniques.
She said the industry over the last 25 years had grown like TOPSY with the majority of people involved in pool building learning construction methods on an ad hoc basis from either relatives and friends who were concreters, plumbers, or others " willing to have a go".
As a result, practices have crept into the industry that have not met the high standards required, and in some cases have brought the industry into disrepute.
Now that will change with the new mainstream TAFE formal education program that will progressively turn out highly skilled workers.
The aim is to establish a national training qualification at Certificate IV level based on high quality building practices and to assist active participants in the industry to effectively and confidently meet or exceed statutory warranty obligations in respect of swimming pool and spa construction.
The new course will cover prefabricated concrete pool, fibreglass, above ground pools and installation methods as well as care and maintenance practices.
The first TAFE colleges to introduce the course are (fill in the details here please Remonda).
"I have no doubt that the TAFE course will be a real winner, introducing a professionalism and approved methods of construction into our industry that will stand up to any test", she said.
"The future of our industry depends on skilled trades understanding the complexity of pool and spa building rather than relying on people who have never undertaken a formal trades course".
Like other successful businesswomen, Remonda Martinez applies a thoroughness to her approach while maintaining the respect of the 750 people under her control.
After a 3 year stint as managing director of Mutual Pools which specialised in the "top end" of the in-ground concrete market with pools ranging from $50,000 to $150,000, she took over her current job when Mutual was bought out by Blue Haven Pool and Spas.
In her new role, she has progressively introduced a series of innovations that are paying off.
"I have concentrated a lot of my efforts into planning, design and pre-construction that have resulted in an exciting new range of pools - lap pools, plunge pools, horizon edge designs as well as smoothing out a faster passage of pool approvals through councils and other authorities so that people get their pools built on time and on fixed price contracts".
Considerable success has been achieved through her supervision of Blue Haven's participation in the big annual shows - Royal Easter Show, Home Show, Pool and Spa Show, Garden and Landscape Show.
"We like to be dominant participants in these shows. The sales leads generated from the shows are quite exceptional and represent a substantial slice of our business".
"I have also concentrated on our multi million dollar advertising program to ensure that we stand out in the crowd and that our web site is attractively presented and fully informative for prospective buyers. The effectiveness of the right web site is paramount", she said.
Remonda Martinez has also streamlined the sales force with regular education seminars "to keep our front line people abreast with many new products, styles, and other innovations we are constantly introducing".
She visits the company's 12 main display centres in NSW and Queensland on a regular basis to insure they maintain a modern look with a range of newstyle pools and spas displayed in attractively landscaped settings.
"When you are selling 3000 pools and spas a year, you have to keep a finger on the pulse to retain market leadership", she said.
Her work with the company is one half of her life. The other half is mothering two children, a 3 year old boy and a 3 month old baby girl. As her husband is the company's pools renovations manager, she prefers to look after the children in her office rather than have a nanny at home.
"I want to enjoy the company of my children while still maintaining my career", she said.
And there's little doubt she is doing a great job in both areas.