Worceste, United Kingdom (PressExposure) February 05, 2012 -- Facebook for the dying or genealogy of the future?
02 February 2012: London - Maxelerator Ltd, a venture firm announces the launch of Immortum (www.immortum.com), a social media site that allows continued social media interactions even after people have died.
Immortum allows people especially those near end of life due to age or illness to store their memories or messages and publish them later including after death. The published messages are posted on their personal blog as well as the facebook wall allowing the users of Immortum to continue their social media interactions with their facebook friends or with general public even after they die.
One of the Immortum users posted a secret message for his yet to be born grand-child which would be delivered when his 5 year old son has a child and that child grows old enough to read. Another user has posted an undisclosed message for her young daughter which would be delivered when she grows up and gets married.
Use of journals or memory boxes has been advised by professionals in palliative care to people close to end of life. Also, it is a common practice for people to entrust their lawyers with letters which are then disclosed posthumously. Immortum has taken these common practices and given it a modern twist by linking it with popular social media concepts like facebook and blogs. Immortum is a free service with no usage limits.
These are old aged traditions practised by all man kind in every culture for centuries. These customs have been placed in one unique place which offers support from others in similar circumstances.
There are estimated 1.78 million profiles on facebook belonging to individuals no longer living. These profiles are still regularly posted too by their familes and friends.
Immortum addresses the issue that people have a life time of knowledge, guidance, wisdom and love to pass on to their families - now it need not be cremated or buried.