Ahmedabad, India (PressExposure) June 10, 2008 -- Marketers wake up to the Web 2.0 opportunity with TUGCMS
Almost 75% of marketers across industries use Web 2.0 to drive their marketing efforts, according to the results of a new survey conducted by new media research firm infoAnalytica. The survey was conducted amongst 40 key marketing decision makers across sectors such as technology, consulting, and financial services.
The reason most cited for the shift towards Web 2.0 is the inability of traditional marketing techniques to reach a focused audience. With a view to help marketers overcome this hurdle, infoAnalytica has introduced a new service â Targeted User Generated Content Marketing Solution (TUGCMS). TUGCMS is a comprehensive warm lead database on Passionistas, the most influential online users. It is a step up from the âcold leadâ to âsales ready leadâ, thus adding value to your marketing campaign by:
-Pinpointing key Influencers and Passionistas for various offerings -Reducing the advertising expense significantly -Creating online interest groups around any industry -Reducing the cost of customer acquisition significantly -Utilizing Web 2.0 for creating and maintaining product/service driven exchange of information between the industry and the end user. -Creating top of the mind awareness amongst communities via a continuous feed of information to a targeted audience over Web 2.0 -Assessing the perception of key influencers around a product or industry -Address Market opinion for better Product Management -Leverage Web 2.0 to create a marketing campaign that is inclusive, highly personalized and driven by usersâ behavior -Viral Marketing
âTUGCMS is just the right impetus for marketers in the age of Web 2.0.After months of research and development, our new media research experts have created this unique database. This solution not only profiles online users in an ethical way but also looks at their willingness to endorse or review products and services. Simply put, TUGCMS tells marketers whom to approach and what to tell themâ, comments Amit Gupta, CEO, infoAnalytica.
TUGCMS covers all Web 2.0 tools, be it blogs, wikis, podcasts, social networking, or business networking. Compared to traditional marketing techniques, this solution is more cost-effective. Most importantly, it gives firms a chance to reach out to Influcencers / Passionistas who in turn will reach an extended audience through viral marketing.
Coinciding with the launch of TUGCMS, infoAnalytica has also released an orange paper on TUGCMS. The paper contains important findings related to the popularity of Web 2.0 marketing over conventional marketing. To request the orange paper, write to firstname.lastname@example.org.