, (PressExposure) December 07, 2007 -- Guerrilla Media Buying for Small Business, A New Way to Win.â âDavid vs. Goliathâ is a how-to manual describing how businesses can improve financial performance by skyrocketing Share of Voice without spending more in marketing.For many businesses, the approaching holiday period is make or break time for the year. Here is some help.Available at [http://www.GrowMarketShare.Biz].
Ron Geskeyâs new book, âDavid vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win,âDavid vs. Goliathâ is a how-to manual describing how businesses can increase sales and profitability by simply improving media effectiveness and share of voice. For a limited time, the site offers autographed copies of Geskeyâs book.
According to Geskey, the fact that some businesses get a lot more bang for the advertising buck than other businesses because they are more familiar with techniques of making media decisions and negotiations. Clearly, any business that is able to get 50-200% more advertising per dollar has a huge competitive advantage over those who get taken to the cleaners by silver-tongued media sellers.
The author says that readers of âDavid vs. Goliathâ will learn:
* How to increase your customer base, market share, and profit margins with no increase in marketing budgets * How to potentially double or triple your Share of Voice--without spending more * How to AUTOMATICALLY increase your media buying power by nearly 20% * How to buy newspaper ads at 20 cents on the dollar * How to buy TV and radio schedules at 50-75% off rate card * How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent * How and why you must always have a pre-planned Plan B in negotiations with media sellers *How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar * How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and media effectiveness, and much, much more.
In summary, can a small business ever hope to successfully compete with a larger company? âDavid vs. Goliathâ teaches a small business owner secret of tangibly increasing sales and profitability by stealing market share against larger competitors. The book is available at amazon.com and at [http://www.GrowMarketShare.biz]. Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/) The author, Ron Geskey, has over 30 years of experience in advertising and media management at several of the largest and best agencies in th3e world. He also has a masterâs degree, doctoral work, and executive education from Northwestern, Wharton Business School and Michigan State.
Ron Geskey 2020:Marketing Communications LLC P.O. 82476 Rochester, MI Ph. 248-894-1151 Marketing2020@aol.com Web Site: [http://www.growmarketshare.biz]