New and Unique Integrated Modeling Approach Launched for Business Systems Modeling and BPM

Dunedin, New Zealand (PressExposure) January 29, 2009 -- A new and unique integrated approach to business process modeling was launched today in New Zealand by business modeling expert, John Owens.

The Integrated Modeling Method, or IMMâ„¢, brings an entirely new, innovative approach to this whole business area that will save immeasurable amounts of time and money for enterprises endeavoring to improve their business processes and systems.

Those involved in the worlds of business systems modeling and business process management (BPM) will know only too well the problems of modeling a business and trying to achieve a totally integrated perspective that avoids fragmented models and diagrams.

Technology, in the form of repository** based modeling tools, has helped to reduce the duplication and redundancy of models to some extent but it could not eliminate it.

The real problem lay in the lack of integration in the underlying modeling methods. Up until now all modeling methods produced a fragmented, disjointed set of models for each facet of the business. There would be one set of models for processes, another set for data structures, and yet other sets for procedure, information flow, etc.

John, who has over 25 years international experience in business systems analysis and modeling, hated seeing the time and effort wasted by this fragmentation and knew, from his own experience, that there was a far better way.

He decided to put all of his experience and knowledge down on paper and, as a result, the Integrated Modeling Method (IMMâ„¢) was born.

IMMâ„¢ brings together, for the very first time, the very best of tried and tested modeling techniques into a consolidated whole.

“There is nothing radically new in any of the techniques I have included in IMM™” John says, “what is new and, I suppose unique and radical, is that, through the Function Catalogue, IMM™ brings all of these techniques together in a way that provides far higher quality and full integration with far less effort. It saves time, money and, above all, wasted human effort.”

IMM™ shows that the essential discrete activities that lie at the heart of every business are its “Business Functions” and that by knowing the Business Functions one knows the business.

All other business activities are based on the Business Functions, for example, a Business Process is simply a definition of the order in which Business Functions need to be carried out under certain circumstances.

All the data that a business requires is only that data required by the Business Functions, nothing more and nothing less.

IMMâ„¢ puts the model for the Business Functions, which it calls the Function Catalogue, at the heart of the method and shows how all other business models are built using Business Functions from this Catalogue.

John has produced a set of eBooks describing each of the major modeling techniques within the Integrated Modeling Method. These are all available at There is a also free pdf extract of each eBook so that those interested can see the scope of its contents and sample John’s easy writing style (which still maintains the clarity required for a technical subject).

There is also a free Rapid Guide to Function Modeling available that gives a quick introduction to the essential steps in this core modeling technique. John plans to release three more Rapid Guides by the end of February 2009. These will cover Data Structure Modeling, Process Modeling and Information Flow Modeling. All will be available through the website.

John gives a 12 month money back guarantee to anyone purchasing any of his eBooks. When asked why he gave such an unusually long guarantee John said, “We can all be so busy doing things the hard way that it can take us quite some time to read new things and put new learning into place. I want to give busy people the opportunity to take this time. I am convinced, that once they have tried IMM™ and put it into practice, that they will be 100% satisfied. If they are not then I will happily refund the purchase price in full.”

Note ** Repository based modeling tool are those where an object is defined once and then saved in a database for reuse in other models. These are very useful in their own right but, if not used in conjunction with an integrated modeling method, are limited in the amount of duplication they can remove.

John Owens, has worked as a consultant business systems analyst in enterprises of all sizes from family businesses to multinational corporations in the UK, Ireland, Europe and New Zealand. He has used his techniques to model businesses of all sizes from railway companies to international oil companies. For several years he lectured for the Oracle Corporation in the UK on Business Modeling, Relational Systems Design, Project Management and the use of Designer 2000. To read more

About Integrated Modeling Methods

Contact: John Owens
Skype: johnowensnz
Tel: +64(0)21774785

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Press Release Submitted On: January 28, 2009 at 5:17 pm
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