, Alabama (PressExposure) April 08, 2009 -- The Niche Socializer Software lets even novices create profitable social networking sites on their own, with all the bells and whistles (and attractive presentation) of established sites like Facebook.
The software is based on several core modules, including one which supports a flexible, powerful membership model similar to Facebook. An administrator can use simple wizards to set up membership levels (each with its own price), trial memberships, and other characteristics for their site. This allows any Niche Socializer owner to create a powerful recurring revenue stream in minutes.
Building in that recurring revenue model was one of the primary goals of the software. "Continuity programs, or using recurring billing to sell to the same people again and again on autopilot, is one of the most proven business models out there", says Steven. "It's been around for decades. We knew we wanted that at the core, so we focused on making it ridiculously easy to set up, and ultimately flexible to support any variations a site owner might want."
But they didn't stop there. They knew the secret to profitability for social marketing was multiple monetization methods, so they built in several ways to monetize a site. A site owner can:
Charge members to post classified ads (similar to Craigslist, but integrated into a community site);
Charge members to add their business to a built-in business directory;
Charge members to post their own content (articles, etc.); and
Sell a product using the built-in eCommerce features, which integrate seamlessly with payment processors like PayPal and 2CheckOut.
Adding those methods to the core membership monetization model creates a powerful suite of tools that can let site owners bring multiple income streams online very quickly.
"We were keen on ease of use, for sure," says Andrew. "Our own experience showed us that the technical hurdles could be high and very difficult to clear. So we told our programmers to make it so easy to use that a technical dunce could be successful with it. They succeeded in fine form."
Andrew and Steven are limiting their Niche Socializer release to preserve the profit potential for what they hope will be a new class of social networking leaders.
Says Steven, "The leaders are already out there, but we hope we can enable the fast followers to make a killing with a tool that makes it almost as easy as using a web browser to surf. If we can do that, we'll be extremely happy."