New York, New York (PressExposure) December 30, 2009 -- How much has the social media evolved in recent days? And to what extent does it influence people's decision-making skills? The answer is "a great deal"; social networking plays a highly significant role in this aspect.
Here is a perfect example--NobleTrading, a New York based online stock brokerage firm has started to offer discounted trading plans for their facebook friends and fans. The firm which now has close to 5,000 friends on Facebook (facebook.com/NobleTrading), has slashed its normal rate of $7.95 per trade to just $4.95 per trade. You can get the discount by entering the promo code 'Facebook' on your account opening form available on their website nobletrading.com.
"We are getting amazing feedbacks! The account creations went to new levels without any significant investments," says Dan Pipitone, a principal at NobleTrading.com who is the chief person responsible for their Facebook success. "What is more interesting is that, we are getting account opening requests from almost all parts of the world; not just USA. We hardly got this much exposure with any other campaign" he adds.
What this means is that social media is fast becoming a very powerful low-cost advertising media. Even brokerage firms like NobleTrading.com which are legally bound to obey strict rules and regulations are finding it easy to grow their business through these sites. Moreover, for most of these firms Facebook and Twitter are ways to communicate with their customers, and to provide better info and service. Advertising comes in second.
But remember, having too many friends, fans or followers will not necessarily help your business. "We are constantly screening our friends and are avoiding requests from spammers. This helped us tremendously in targeting our campaigns at the right people" says Dan. Friend requests from unknown users who do not reveal their actual intentions are common nowadays. It is therefore important that you are clear about your goals, friends and customers. Successful social campaigns also need regular updates, constant contact with friends and proper timings.