Santa Clara, California (PressExposure) April 15, 2009 -- Nokeena Networks today redefines the new media delivery infrastructure, with the introduction of the companyâs Media Flow Director, a purpose-built software appliance designed to intelligently and cost-effectively support the unique distribution requirements of online video and other high-quality media to enable a television-like quality of experience (QoE). Media providers can now achieve the consistent and reliable QoE their customers demand while lowering their total cost of delivery. Content publishers and distributors such as Break Media have deployed the Nokeena Media Flow Director to support online video delivery to customers.
âNokeenaâs goal is to provide media publishers and distributors with open solutions that enable a complete, television-like quality of experience at a massive scale but at a very low cost per media stream,â said Rajan Raghavan, co-founder and CEO, Nokeena. âWith the Media Flow Director weâve created a solution that lets media providers engage new and larger audiences without disrupting their existing infrastructure. They are no longer trapped between the increasing demands of their customers and the constraints imposed by their delivery infrastructure.â
The explosive consumption of high-quality media over PCs, high-definition TV and mobile devices has generated huge increases in the volume of online traffic that must be delivered by media publishers and distributors. To date these organizations have been forced to prop up or over-provision their existing delivery infrastructures in an attempt to address the quality, scalability and cost challenges created by this surge in media traffic. Now, with Media Flow Director, Nokeena delivers a solution that enables the smooth viewing experience, massive scalability and deployment flexibility sought by content publishers and aggregators as well as content delivery networks (CDNs).
âWe have been waiting for a flexible delivery solution that lets us deliver a broad range of value-added services and scales massively to accommodate the demands for rich content,â commented Nick Wilson, CTO, Break Media. âWe use Nokeena and CDNs together in order to bring the most value to our audience, which allows us to build customer loyalty while creating new revenue streams.â
âAs the demand and consumption of rich media have escalated, the gap in efficient, cost-effective high quality media delivery has widened as content publishers struggle to achieve consistent quality and reliability on existing networks,â said Peter Christy, principal, Internet Research Group. âNokeenaâs new media infrastructure will enable a new generation of providers to deliver media to hundreds of thousands of online viewers with a better quality of experience at a lower cost-per-stream.â