Monticello, MN (PressExposure) April 07, 2009 -- Niche Dental marketing consultant and Northern Dental Alliance member, Dick Chwalek has developed a Public Relations Stimulus Package for dentists in Minnesota and surrounding states. The promotion was created to introduce dentists to the benefits of connective communication, and how it enhances public awareness of their services, and appreciation for their expertise.
The economy has changed how many consumers view dentistry. Have they stopped wanting smile makeovers? Do they want cosmetic dentistry less? Are dental implants placed in a 'some other time' file? The answer is 'not really'. One reason why the potential is still there is that the savings rate has jumped from 0% in 2005 to 5% in January 2009. That means many people have more money 'waiting in the wings' than they did before.
What are they going to do if dentists are not seen or heard outside their dental practices? In too many situations, not spend that money. Public relations--in the general sense and in the form of press releases--reminds, encourages, and informs consumers of the value attained with enhanced oral health and boosted smile confidence.
The PR stimulus package promotion gives one dental practice each month a quick, no cost way to get the word out about their dentistry by simply signing up for the NDA email newsletter. Plus dentists who attend Northern Dental Alliance seminars for business or clinical CE will have the chance to receive a complimentary press release as well. The writing and online distribution are both at no cost.
According to dental coach and consultant Dick Chwalek, "Dentists who have zero public relations will get zero percent of the dentistry those patients need and want. Consumers are spending their money right now, but only when they see value. If dentists are not communicating online and off, consumers will find another dentist or another service if dentistry has not been presented to them in the interim as the place of value for their money."
There are two ways dentists can get a no-cost press release.
First, sign up for the Northern Dental Alliance email Newsletter > One press release given away each month with sign up (more details on NDA website)
Second, attend a NDA sponsored dental seminars and/or a seminar presented by a NDA member > One press release given away after each seminar/event (more details on NDA website)
Northern Dental Alliance members work with dentists to improve their businesses, enhance their clinical skills, protect their practice and personal investments, and increase their personal financial security. More information about the NDA and the PR Stimulus promotion is available at NorthernDentalAlliance.com.
Contact Information Dick Chwalek - Niche Dental President Northern Dental Alliance Member [http://www.northerndentalalliance.com/about/niche-dental] 866-556-6213 Ext 252