Novosoft Announces Marketing Strategy for Handy Backup for Android

Novosibirsk, Russian Federation (PressExposure) November 17, 2009 -- Novosoft, an international IT-consulting and software development company, announced today that the upcoming version Handy Backup for Android will be bundled with Novosoft Remote Backup Service.

"Handy Backup for Android will remain free for all users of Android phones," said Alexander Prichalov, head of Novosoft Development Department. "However, we are planning to add features integrated with third-party services. For example, the upcoming release will support backing up to FTP servers, but it will be available only for customers of our Remote Backup Service."

The strategy of providing free or low cost software with paid options is not new for Novosoft. Handy Backup for PC is marketed in exactly the same way: its core functionality can be extended with paid plug-ins of two types, one for extracting data to back up (files-based, drive-based and database backup plug-ins) and another for controlling storage and processing options.

"We've taken great care to develop the same powerful architecture that we have in a desktop version," said Mr. Prichalov. "Further development of Handy Backup for Android will be focused on creation of plug-ins for data selection and storage, and FTP backup is the first of them. In a short time, we will revise pricing strategy of our Remote Backup Service, and come up with a solution that will be cost-effective for most Android users. The release of the new version is planned for the end of November."

The first beta of Handy Backup for Android was introduced by Novosoft in March, 2009. It was an extension to a desktop version of Handy Backup that allowed users to back up their phones to PC on the client-server model, controlled by PC. In the beginning of November the company released a standalone backup application for Android-based smartphones. At present, it is available on the Android Market and can be downloaded free of charge.

About Handy Backup for PC

Introduced in 2002, Handy Backupâ„¢ is a family of data backup and disaster recovery software for Windows computers and Windows Server-based enterprise networks. Prices of the software range from $39 for Handy Backup Standard to $599 for a full-featured enterprise backup solution Handy Backup Server. To learn more, please refer to the product website at

About Novosoft LLC

Novosoft Remote Backup Service is a secure data storage system located in an underground shelter in San Diego, California. It is secured from fire, flood, magnetic and electric fields and any other factors that can damage user data, and is accessible 24 hours a day and 365 days a year from any point of the world. To learn more, please refer to

Alexander Rassokhin
Phone: +7 (383) 330-34-69

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Press Release Submitted On: November 17, 2009 at 4:03 am
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