Worcester, United Kingdom (PressExposure) March 26, 2009 -- Npower has revealed it's the first time family favourite has appeared in the buff but heâs spared his blushes by an enterprising Gromit.
In the 30 second npower advert Wallace suffers the ultimate bathroom hardship when the pair's home boiler breaks down and his hot shower runs cold. A startled Wallace turns to Gromit for his help. The clever hound gets on the 'dog and bone' and calls out npowerâs hometeam to replace the boiler.
Wallace's appearance marks the first of a series of npower adverts starring the duo that will appear on screen for the next two years. Each ad will be characterised by the famous pair doing what they do best and inventing hair brained schemes to help their home be more energy efficient.
The ad, which airs on the evening of Saturday 28th March, aims to highlight how Britainâs brightest energy company is helping make energy efficiency easy and fun.
The advert took five weeks to film and 10lbs of modelling clay was used to create the scenes and characters. The npower hometeam [http://www.npower.com/web/hometeam/index.htm] van seen in the advert is a working model that has suspension, moveable windscreen wipers, hinged doors and wind up and down windows. The new advert also sees the debut of Hometeam Bob, the latest character to be added to the Wallace & Gromit cast.
Joan Coe, Head of Brand Communications at npower, comments: "Wallace and Gromit are the most famous film pairing in Britain. Their cosy personas and 'have a go' approach to energy efficiency is what we need to help people see how simple it is to make small changes but a big difference to their energy bills."