Montreal, Canada (PressExposure) November 25, 2009 -- Evolve24 analyzes traditional and social media to determine businesses' overall information landscape and provides quantitative metrics around perception, reputation and risk that let clients understand the key areas of impact in their marketing, communications and management efforts.
"Reputations are built over time and are the response to actions taken by a corporation," explained Scot Wheeler, Vice President of Strategy & Client Services for evolve24. "For example, reputation can be hurt by unaddressed negative responses to products and services, including poor customer support, regulatory or legislative issues, insensitive ad campaigns, or any perceived affront to an audience, while a new product announcement, a viral campaign or launch of user groups may create highly positive coverage in influential publications and blogs which will help build reputation."
Nstein's Sentiment Analysis module allows evolve24 to quickly determine the tone of an article, which offers a key insight into the firm's representation through media. "We have estimated that a person at peak performance can 'tone' 200 articles a day - or 25 an hour," Wheeler said. "With Nstein, we can literally score tens of thousands of pieces of content a day for each of our clients - all of them broken down by brand or topic - using a single person to manually test and verify results."
"We are thrilled that evolve24 continues to expand its relationship with Nstein", said Nstein CTO Jean-Michel Texier, "This collaboration allow us to deepen our knowledge of marketing decision support systems and accelerate the reinforcement of our technological offering in opinion mining and automated brand monitoring."
"All companies invest in marketing," said Luc Filiatreault, CEO of Nstein Technologies. "Thanks to the combination of our technologies and evolve24's know-how, management has a unique means of measuring how various marketing activities positively or negatively impact a brand's reputation."
About Nstein Technologies Inc.
Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information-rich enterprises centralize, understand and manage vast amounts of content. At the heart of Nstein's solutions, semantic analysis allows information to be easily found and packaged together - so it can be connected to the right internal and external audiences. Nstein's Content Management and Web Publishing solutions both rely on Nstein's patented Text Mining Engine for semantic & text analysis. This unlocks content's value and allows clients (from an array of different industries) to leverage existing content to: create and deliver new products; facilitate internal and external research and knowledge sharing; and reduce content-related costs.
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â¢ The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of the market and generate market acceptance for its products. The software license revenues resulting from this contract are included in the Company's 2009 fourth quarter results (quarter ending December 31, 2009)
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