London, London United Kingdom (PressExposure) May 21, 2013 -- The new site has significantly upgraded Consalia's impact and presence on the web, while at the same time engaging with audiences in a simpler, more approachable way.
Consalia is a global sales performance improvement company. They help international companies optimise their sales performance through consultancy and customised solutions. Consalia is a joint venture formed by three of Europe's largest and well-respected consulting groups: Praxi, Development Systems and ITC Network, with 320 salaried consultants, and 20 offices in Europe and the Americas. Consalia clients include Vodafone, Hewlett Packard, Starbucks, Renault, Hertz and Siemens Mobile Phone to name just a few. The company therefore operates within a highly competitive, continuously evolving field.
OMdeSIGN London digital team was tasked with creating a fully bespoke website for Consalia. The brief to OMdeSIGN was to create a new website which would clearly reflect Consalia's philosophy, values, culture and people and enable users to feel much closer to the organisation. The structure of the site would also need to enable Consalia to manage and update it on a regular basis.
OMdeSIGN's solution focuses on using the buying cycle as the theme and taking the user on a journey by creating a natural, seamless flow to the layout of the whole site. Ease of navigation has therefore been combined with carrying the homepage style throughout to ensure the user never gets lost in a vast amount of pages. Photography is also skillfully used to express culture, environment etc to increase the visual appeal of the site and not overface readers with text.
The effect is a very stylish, clean looking site that is highly impactful and almost artistic, with text layout, fonts and graphics all combining aesthetically to communicate and reflect perfectly the culture and values of Consalia. The techie bit: site was built on the Django platform.