Boston, MA (PressExposure) December 23, 2009 -- Wes Madan, who became CEO of United Oil Heat in 1998, is in hot water with his competitors over his on line directory. Oil Heat Inc. is a Mansfield -based residential heating oil company founded by his father, Bill, in 1978.
A couple of years ago when Wes Madan was contemplating ways to fuel oil business for United Oil Heat Inc. "I remembered a conversation my father and I had a number of years earlier."
Wes Madan had mentioned that the company should have a Web site where customers could conveniently place their oil orders. The idea then sat on the back burner until technology had advanced to a point where the concept suddenly seemed to have real market potential Madan decided it was time. In 2007 with oil prices rising Madan launched Discountheatingoilprices.com as a division of United Oil Heat Inc.
Madan said "People my age and under don't use phone books anymore we Google everything. Why not home heating oil"
He attempted to create a web site for his business on his own, but anytime he did it, it ended up being a brochure rather than a serious e-commerce site.
He then decided to engage the creative services of Boston web designers a division of MBA Team of Littleton MA. With years of Web design experience Boston web designers soon delivered a fully functional e-commerce site with all the bells and whistles including a controversial search engine friendly web directory of his competitors.
"Having a web presence definitely gives Wes huge advantages over his competitor's that do not have an e- commerce site. " James Kennedy, of MBA Team and Boston web designers," People today are very busy and enjoy the convenience of being able comparison shop and order there heating oil on line."
Discountheatingoilprices.com recently came under scrutiny over the on-line directory of competitors on its site.
Some of his competitors wanted to be removed from the directory stating that some people may be confused and that they may construe that their company is in a business partnership with Mr. Madan. However, it is intended to be a list of competitors, and used by the sites visitors, to obtain price comparison. By bringing up the prices of oil and the companies that offer it the area and showing the price they are offering in that area.
Wes does admit however that the disclaimers on his site originally were not prominent enough on his site and has such rectified the situation.
Discountheatingoilprices.com is one of a slew of new online discount companies offering discounts of up to 30% on everyday items like home heating oil that years ago you would have never seen.